Live sports are a major draw for audiences, but that doesn’t mean every streaming service should just treat them as a savior.

Netflix’s disastrous week is almost certainly an occasion for other media companies to reconsider their online strategies. Should they plow ahead, betting everything on the streaming future, or slow down and sustain their legacy broadcast and cable operations as long as possible?

Nothing about Netflix’s quarter is surprising so here’s how to bounce back, Apple’s NFL deal i all about the ads.

This exclusive excerpt from “Binge Times”, Dade Hayes and Dawn Chmielewski’s new book about the rush to catch up with Netflix looks at one of the earliest attempts at streaming back in 1993.

TV advertising has a place — the thinking goes — but it’s no Instagram.

If its goal is Total World Domination, Netflix will need to run ads. Some TVREV thoughts on what that might look like.

iSpot’s new Q1 report shows big increases for national TV ad spend and impressions, thanks in part to events like the Olympics and Super Bowl.

With a muted earnings release expected Tuesday from Netflix, the drumbeat is rising for the company to consider an ad-supported tier. Can the company still be the bell cow of the streaming business?

As a service to our readers, we’re compiling all the earnings calls scheduled by the relevant companies in the streaming space.

A look at the benefits of combining HBO Max and Discovery+ while reviving CNN+

TVREV’s Alan Wolk on Cheddar’s Closing Bell with Kristen Scholer discusses why Snap’s new Dynamic Stories feature may be the best thing to happen to the news in a long time.

Freevee is where Amazon gets to use all that data to sell ads and why they’re probably hoping no one will notice.

FIFA debuts its own FAST, FIFA+, in a move that sounds so smart, you may wonder why a media company didn’t try to buy it sooner themselves.

Apple’s first Friday Night Baseball streamcast represents a big shift for its subscription streaming service, TV+, but especially for Apple’s relationship with advertising. Where will it go next: an ad-supported tier? More live sports? More targeting?

How to find the March Madness demo without spending big money on the games themselves.

Conviva’s Nick Cicero discusses why content discovery is such an important tool for streaming services to grow and retain their customer base.

Why consumers want to bring back bundles, what tanking Grammys ratings say about live events.

An exclusive excerpt from Amanda Lotz’s new book examines the dramatic impact advertising would have on Netflix.