The Future Of Television. Dissected Daily.
MLB Greenlighting CBD Ads Is The First Step Toward Broader TV Advertising For The Industry
After Major League Baseball gave the O.K. to CBD sponsorships, TV advertising would seem to be in the cards as well in the near future.
A (Media) Ocean Washes Over Cannes
Mediaocean’s David Berkowitz on why they’re making waves at Cannes and what their Drishyam AI acquisition is all about.
Dongles Of Doom Roil CTV, Disney Loses Streaming Cricket Rights In India
The real story behind all those after hours CTV ads and what to look for as Disney’s Hotstar loses IPL cricket rights.
After IPL Rights Pullback, Is It Time For Disney To Rethink Streaming Goals?
Disney got out of the business of streaming Indian Premiere League games this weekend. Now when will it acknowledge how much more difficult it will be to reach its ambitious global goals for streaming subscribers? And will investors care at this point?
New MLS Rights Deal Shows Just How Serious Apple Is About TV
With MLS now in the fold, Apple’s showing just how serious they are about TV and what they’ll do to gradually remove consumer needs for linear.
How VIZIO’s New Co-Viewing Metrics Increase Efficiency For Buyers And Sellers Alike
In this exclusive interview, Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO details why VIZIO is partnering with Nielsen’s DAR on co-viewing measurement.
Is Netflix Really Buying Roku, Standardization Was The Word At The Stream TV Show
Our thoughts on the Netflix/Roku rumor and why CTV desperately needs standardization everywhere.
ADPPA And Why This Is A Blockbuster Of A Bill… Draft, That Is
Qonsent founder Jesse Redniss explains the significance of the proposed new American Data Protection and Privacy Act and the meaning of “consent.”
Data Dose: How Stranger Things Helps Netflix
TVREV’s weekly Data Dose looks at the Stranger Things premiere, top betting brands, NHL Social Commerce Trends and mobile email.
Are Live Sports The Best Life Raft For Netflix?
Is Netflix ready to compete for live sports rights (like Formula 1) already without experience serving ads or airing live events?
Netflix’s Password Sharing Crackdown Creating More Problems Than It Is Solving, NESN Launches First Streaming RSN
Why cracking down on password-sharing is not a good idea for Netflix and why launching a streaming RSN is a very good idea for MLB.
Apple, NFL Could Create A Formidable Stream Dream Team
Apple has a chance to create a formidable partnership with the NFL to stream games on both mobile and connected TVs, plus buy a stake in NFL Media. If the company can pull it off, it could transform the streaming business.
Your Weekly Data Dose
TVREV’s Weekly Data Dose gives you stats you can use from around the industry.
How Does Disney Get The Most Out Of Its IP Without Spoiling Its Value?
Adding to Disney’s difficult year thus far, is the company harming its most valuable IP by churning out a never-ending stream of it?
Fox Is Getting Into The Lifestyle Game, “This Is Us” Finale Sees Over 6 Million Live Viewers
Fox is looking to expand Fox News’s Fox Nation app, 100 million reasons why 2022’s ratings aren’t 1983’s
Hot Takes: Will CTV Take The Lead In The New Hybrid Ecosystem?
TVREV Thought Leaders Circle members share their takes on the potential boom in CTV advertising as Netflix, Disney and HBO join the ad-supported ranks.
How Conviva Helps Programmers Make Better Content Decisions
Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.
The New TV Nomenclature
Infographic explaining why “Free” and “Subscription” are business models and “Linear” and “On Demand” are delivery methods.
Why Is The IRIS_ID Neutral?
IRIS TV’s Richie Hyden explains how keeping the IRIS_ID neutral allows them to work with all parties.