The Future Of Television. Dissected Daily.
How Amagi Is Helping FASTs to Experiment, Iterate and Ultimately Monetize
Amagi Co-Founder Srinivasan KA explains how his company uses data to help content owners figure out the best pathways to monetization.
Peacock Gets NBCU’s Next Days, Streaming Overtakes Cable, Not All Of Linear
Getting NBC’s programming back from Hulu may be the start of Peacock’s comeback and no, streaming did not just surpass linear.
Building A Better Streaming Service For Latin American Markets
Building a sustainable streaming-video company is a complicated business. Four executives from Vizio, Chicken Soup for the Soul Entertainment, Amagi, and TelevisaUnivisiion talked best practices and lessons learned as part of a recent event designed to help Latin American startups navigate the challenges of the streaming video industry. Among other tips: take care of your distribution partners, and get clear on which data matters to your business, especially for targeting ads and program suggestions.
Nexstar’s Majority-Stake CW Acquisition Solves Problems For Everyone
Nexstar’s CW acquisition gives it something it needs, while also giving Paramount Global and Warner Bros. Discovery what they want.
How LG Uses Data To Stand Up The FAST Channels Users Want Most
LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.
Paramount+ Teams Up With Walmart, Bundles Make Scoring The Streaming Wars Even Harder
The many reasons Paramount was wise to join forces with Walmart, time for the streaming industry to stop focusing on subscriber counts.
B1G Implications: What’s Next For Networks After Big Ten’s Record TV Rights Deal
The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.
Tom Ryan On The Value Of Curation And The Early Days Of Pluto TV
Co-Founder Tom Ryan explains how hands-on curation helps to set Pluto TV apart from other FASTs in the latest Innovator Spotlight from our report FASTs Are The New Cable
Disney Beats Netflix (Sort Of), Walmart Wants To Be A Bundler
Why Disney’s subscriber numbers come with a giant asterisk and the thing people don’t want to talk about when they talk about Walmart’s bundling ambitions.
Should Streaming Services Be ‘A Little For Many’ Or ‘A Lot For Fewer’ At This Point?
Warner Bros. Discovery is going to fit HBO Max and Discovery+ together… and they’ll likely be better off for it.
Time For Plan B On ‘Perpetual’ Deals For Forgotten Streaming Shows?
It’s easy for TV shows to effectively disappear algorithms after a year or two on a streaming service. While media companies try to develop options for ‘lost’ shows, maybe it’s time to stop buying shows forever.
Why Magnite Is Bullish On The Future of FASTs
Magnite’s CRO Sean Buckley on ways they are helping clients to stay on top of the shift to FASTs in this Q&A from the new TVREV report, FASTs Are The New Cable.
FASTs Really Are The New Cable, The Great Rebundling Continues Apace
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report)
iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.
Discovery Won’t Be Content To Let Warner Bros Or HBO Maintain Status Quo
With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.
Will Amazon Thursday Night NFL Experiments Transform Live Sports Shows?
Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences to watch?
Special Report: FASTs Are The New Cable
From the team who coined the term, the definitive report on the booming FAST ecosystem.
Disney Flip-Flops Again, Americans Like Bundling
Disney steps on a political land mine again, consumers still love bundles.
It’s The Audience (Not The Device), Stupid
Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.

