The Future Of Television. Dissected Daily.
Netflix, Netflix, Netflix!
Netflix deals with subscriber numbers, Wall Street, all-at-once-delivery, password sharing and the launch of their new ad-supported tier.
NBA Can Hit Lofty Media Rights Goals By Creating More Pieces Of TV Pie
Can the NBA make $8 billion or more per year in its next media rights deal? It’s probably going to take a lot more splitting of the pie. Here’s how that could happen…
MLB Playoffs A Hit In Primetime
Data from VIZIO’s Inscape shows that the MLB Playoffs have scored in primetime since Oct. 7.
New Spanish-Language TV Programming Makes A Splash
iSpot’s new Q3 TV advertising report highlights the top programs for Spanish-language TV ad impressions, including several newcomers year-over-year.
Amazon Leads NFL Youth Movement
Amazon’s Thursday Night Football has seen higher viewership overall, and significant growth among 18-to-34 year-old audiences.
As Streaming Atomizes, Sinclair, L.A. Clippers Show Where We’re Headed
As traditional sources of licensed programming dry up, more middle-tier media companies are creating their own shows, whether it’s the NBA’s L.A. Clippers or Sinclair Broadcast Group. They’re seeking to fill holes caused by streaming, cord-cutting, and other shifts in the TV industry.
A ‘Hack’ Of An Opportunity With Food & Beverage Videos
Tubular Labs video category data reveals which food & beverage video topics can create new opportunities for brands, creators and publishers — plus what audiences are shopping for after watching.
Roku Moves Into Smart Home Territory, Samsung Opens Up Their TV OS
We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.
Samsung’s Justin Fromm On What’s New With The Rule Of 40
Justin Fromm discusses the latest findings from Samsung Ads’ updated report on the Rule of 40.
Indeed, Amazon Make Bigger Splashes With Q3 TV Advertising
New Q3 TV advertising data from iSpot shows Amazon’s surge last quarter, while revealing year-over-year increases from brands like Indeed, Target, Arby’s and more as well.
CTV Helps Travel Ads Take Off
VIZIO’s recent case study shows how its Household Connect shows how Household Connect led to better campaign results for one travel brand.
Gucci Shoppers’ Social Video Habits May Not Be What You Think They Are
Data from Tubular Labs shows how assumptions about Gucci’s shoppers may be false, as social video data points to a different consumer profile.
Restructured Xperi Targets Connected TVs And TV Makers Across The Globe
Xperi has reshaped itself, spinning off a division focused on patents, now focused on taking its Pay TV technologies such as TiVo and TiVo+ to connected TVs, especially in international markets in Europe and Latin America.
Peacock Becomes A Phoenix, Is OAN The Future Of Broadcast?
What’s behind Peacock’s surprising comeback and why diginets might be the future of broadcast TV.
Hot Takes: How Should The TV Industry Protect Consumer Privacy?
Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.
Missing The Mark With Hispanic Consumers
Advertisers are missing the mark with Hispanic consumers — something validated audience data can fix.
Hispanic Heritage Month: Creators With The Largest Hispanic Following
In recognition of Hispanic Heritage Month, CreatorIQ has compiled a list of the creators with the largest Hispanic audience
Sportsbooks Keep Betting On NFL TV Advertising
Sportsbooks roared back to TV as the 2022 NFL season first got underway, as iSpot data shows.
Streamers Need To Learn Love Nonfiction Too
Streaming services need to learn to love nonfiction and other more mainstream content as a way to draw in the broader audiences they need to win the #StreamingWars
Beauty Video Growth Continues To Boom
New data from Tubular Labs shows a 30% increase in beauty video views on YouTube over the last year.

