The Future Of Television. Dissected Daily.
Travel Audiences Love The Beach
A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors...
Hot Takes 2023: Some Bold Predictions From Our Members
2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.
Three Giant Honking Caveats About Nielsen’s Gauge Report
Before you interpret Nielsen’s latest The Gauge report, make sure you read these three crucial caveats from TVREV.
WBD Has Other Plans For Westworld, VIZIO's New Calibration Panel For ACR
Why WBD is smart to syndicate some HBO hits to FAST services and why Inscape’s calibration panel is good news for ACR.
What Is Media Monitoring And Why Should You Care About It?
CCR Media CEO Shea Kelly explains what media monitoring is and why it is so important in today’s complex environment.
Why Inscape’s National Representative Panel (NRP) Will Help Accelerate The Adoption Of ACR Data
Inscape’s Charbel Makhoul explains why their new National Representative Panel is a huge step forward for ACR data.
To Succeed In 2023, The TV Industry Needs To Accept These Two Realities
Things are not all that grim in TV land if the industry can just come to grips with two slightly unpleasant realities.
Most-Seen Brands On TV: Restaurants Surge
iSpot’s upcoming end-of-year report reveals Domino’s as the most-seen brand of 2022, while other food brands grew as well.
NBCU Boosts Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts
CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies…
Apple Mega-Deal With MLS May Be Just The Kick The League Needs
The ground-breaking $2.5 billion media rights deal between Apple and Major League Soccer is only looking better and better amid strong World Cup interest, and burgeoning appeal for MLS itself, especially among younger fans. With Apple’s reach, the league is positioning itself for a break-out year.
CTV Needs Innovation And Not A Replication Of The Linear TV Ad Model
Bob Ivins on why CTV advertising can (and should) be more than just a 30 second spot.
Electronics Video Viewers Want To Go Fast
Data from Tubular Labs’ recent category infographics shows electronics viewers have an affinity for car-related content (plus other insights).
CTV Takes Center Stage
Download this free report from Innovid on how CTV is being adopted worldwide and the best tactics for marketers to take advantage of those trends.
It’s Just “Max” Now, RSNs Bumpy Road To Streaming
Why losing “HBO” from “HBO Max” is a smart move and why moving RSNs to streaming is a bigger deal than many realize.
Mexico Soccer Fans Are 61.9x More Likely To Shop For PS5 Games On Amazon
Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity
Sponsored Holiday Shopping Posts Rise On Instagram
With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram…
You Want The Truth?
Q3 data from the Truthset Data Collective shows how common inaccuracies are for data points like DMA, military status and more.
Workwear Videos Win With Fashion Audiences
A new Tubular Labs fashion infographic shows what audiences are watching in the category, what they’re buying and where opportunities could lie for both brands and creators.
So Iger’s In Charge; Now What’s Next At Disney?
Bob Iger has been back as Disney CEO for two weeks, and has said all the right things to investors and employees. But the list of challenges facing the company and Iger are long, and his contract is for only two years. What’s he going to prioritize in that time?
Reaching Football Audiences (Free Report From VIZIO)
VIZIO Ads’ new report shows the overlap between NFL and college football audiences, and how advertisers can create more reach with more show genres.

