The Future Of Television. Dissected Daily.
Open AP’s New Measurement JIC, 18-49 Year Olds Abandon Linear
Open AP’s JIC helps the industry handle alternative currencies, younger TV viewers may be straying but Olds are staying put.
Are We In The Streaming Revolution’s Third Inning, Or Its Seventh?
It’s only been about three years since the Streaming Wars kicked off, but analysts say we’re much further along in the process of figuring out the new era’s winners and losers. While 2023 may not decide anything, it’ll make for a great set-up pitcher for the final innings.
FASTs Are The New Cable, Part 2: Advertising
TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.
Roku Finally Makes A TV Set, Comcast and Charter Roll Out Their Xumo TV Too
Roku and Comcast/Charter (Xumo) both announced their own lines of smart TVs. The question is, will anyone really care?
Shorts Ruled 2022 On YouTube (Plus More Social Video Takeaways From Last Year)
Tubular Labs’ 2022 “rewind” reveals some of the biggest social video trends of the last year — and what brands and creators should know about them.
Grey’s Anatomy Still The Hottest Show For Music Searches
Euphoria nearly caught Grey’s Anatomy as the most popular show on Tunefind by music searches, but the ABC stalwart “wins” again.
Pets Win For Brands In 2022’s Most Likeable TV Ads
Data from iSpot’s 2022 TV advertising report shows that pets (once again) were a winning strategy for brands.
CCR Media’s Shea Kelly On The Value Of Embracing Complexity
Video interview with CCR Media’s Shea Kelly on how embracing the complexity of their clients’ needs has been key to their media monitoring success.
CTV, CES And The TV OS Wars
Why the smart TV OS wars should be the big TV industry story of CES 2023.
Sports Videos Still Have Bounce, Grow 33% Year-Over-Year On YouTube
Data from Tubular Labs shows there’s still plenty of room for sports video views to grow on platforms like YouTube.
Once More Into The Breach: Our Fearless Predictions For 2023
Once again, TVREV’s annual predictions about what to look for in the year ahead.
NFL Sunday Ticket Goes To YouTube, Netflix Gives Out Refunds
The NFL Sunday Ticket Is Going To YouTube’s vMVPD and why that matters, plus some optimism around ad-supported Netflix.
In TV, Cutting Can Be Clever
Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.
Privacy And Clean Rooms Take Center Stage At CES – Again
Bob Ivins on why privacy and clean rooms are finally coming into their own this year.
Travel Audiences Love The Beach
A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors...
Hot Takes 2023: Some Bold Predictions From Our Members
2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.
Three Giant Honking Caveats About Nielsen’s Gauge Report
Before you interpret Nielsen’s latest The Gauge report, make sure you read these three crucial caveats from TVREV.
WBD Has Other Plans For Westworld, VIZIO's New Calibration Panel For ACR
Why WBD is smart to syndicate some HBO hits to FAST services and why Inscape’s calibration panel is good news for ACR.
What Is Media Monitoring And Why Should You Care About It?
CCR Media CEO Shea Kelly explains what media monitoring is and why it is so important in today’s complex environment.
Why Inscape’s National Representative Panel (NRP) Will Help Accelerate The Adoption Of ACR Data
Inscape’s Charbel Makhoul explains why their new National Representative Panel is a huge step forward for ACR data.