The world of sports TV rights has been one long escalator up, but it may finally be ending, as broadcast and cable audiences keep shrinking and regional sports networks collapse. Can streaming truly pick up the slack, at a reasonable price? The answer has big implications for the leagues, teams, players and fans.

UK Media executive Daniel Winner offers tips on how the industry can best weather turbulent times.

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

Weekly watch-time increased for men’s college basketball games, while the Oscars take fourth place on the program ranking.

Operating system software from Foxxum combines with a motherboard from CVTE to provide smaller TV OEMs with the TVOS war’s newest weapon.

Pluto TV’s Christo Owns on how Paramount’s EyeQ lets advertisers buy across Paramount’s entire streaming ecosystem.

A new report reveals some unsavory stats for the movie industry and YouTube tries to conflate digital video with TV.

A new survey shows that consumers are far more comfortable with scanning QR codes, even on TV commercials.

Netlix jumped into the live event business in a big way with ‘Chris Rock: Selective Outrage.’ Viewership was big despite some limitations, and there’s reason to expect lots more such shows, if Netflix can figure out what works for its global audience.

Songtradr’s new “Music of Beer” report shows which brands made the right choices with music selections for ads in 2022.

Tax filing services are accounting for a smaller share of all TV ad impressions early in the year, as iSpot data shows.

For the first time this season, women’s college basketball makes it into the ranking of the most-watched programs, landing at No. 17. Meanwhile, men’s college basketball and NBA games hold steady in first and second place, respectively.

Q&A with IRIS.TV CEO Field Garthwaite on the value of contextual targeting on streaming for targeting, transparency and measurement.

Much of the recent drama about cable news is focused on ratings, a concept much of the industry now regards as quaint. Is that a signal of end times or something else?

The wisdom of OEM’s venturing into FAST territory and the dangers of not fixing search and discovery on streaming.

iSpot data shows that Blue Buffalo has been advertising a lot more on TV in 2023.

Applebee’s started the year by banking on The Rolling Stones’ lasting popularity — a smart move, as Songtradr data shows.

The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results.

LG Ads CMO Tony Marlow is featured in this video about why brands are increasingly making CTV the centerpiece of their TV advertising budget.

Men’s college basketball captured 2.37% of all live, linear minutes watched during the week, while NBA games accounted for 1.38% of watch-time.