The Future Of Television. Dissected Daily.
How Ted Lasso Got Viewers Around The World To “Believe” In Apple TV+
Ted Lasso’s success with audiences across the globe has pushed Apple TV+ into third place worldwide. Can the streak continue?
ACC’s CW Deal Underlines RSNs’ Diminishing Importance
Diamond Sports pushed the ACC to a better option with the CW, and many other teams and leagues/conferences could follow suit.
Wimbledon’s Grand Slam: TV By the Numbers
The tennis championships gained steam week-over-week, capturing 1.79% of all live, linear minutes watched, per Inscape.
How Do Local Networks and Businesses Utilize Streaming? Spencer Potts Of Madhive Explains It To Teenagers
Spencer Potts, Madhive CEO explains how the company works to Jay Fagel and Rio Damata
iSpot First-Half Report Reveals TV Shifts Already In Progress
iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.
FAST Men: The Evolution Of TV Ad Buying
OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.
FASTs Crash The Emmys, Roku Goes Shopping
Why the Emmy only highlight the industry’s urgent need to make more mainstream content + what not to do now that shoppable TV is becoming a thing.
A Strike-Filled Summer Looms Over Hollywood As Iger Goes Deal Hunting
Leadership of SAG-AFTRA, the actors union, announce Thursday that they’re going on strike against Disney and other Hollywood media companies. Impacts could be felt immediately.
What Do Cookies Have To Do With TV? Truthset’s Chip Russo Explains It to a Teenager
After the Truthset panel, We met with Chip Russo, the President and Chief Revenue Officer at Truthset, on the Experian yacht, and he explained to us what his company does, how they work, and about… cookies?
MLB Wins With The Midsummer Classic
MLB All-Star audiences grew for a third straight year as the Midsummer Classic keeps fans engaged yet again.
How Is Sound Used in Advertising? Songtradr’s Amber Morris Explains It to a Teenager
I got the chance to interview Amber Morris of Songtradr at a VaynerX event, and got to talk about how sound is used in advertising.
Disney's Strategic Gamble: Combining Hulu and Disney+ for a Four-Quadrant Streaming Service
Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.
Game, Set, Match: Wimbledon Wins for TV Viewership
Per Inscape, the 2023 tournament scored 1.70% of all live, linear minutes watched July 3-9.
The Night Has 600 Drones: LG and Kargo Light Up Cannes
A drone show put on by LG Ad Solutions and Kargo really did break through the clutter while promoting the power of CTV.
TV Is Evolving- How Is Advertising Going With It? Adam Bergman of VIZIO Explains It to a Teenager
Talking to Adam Bergman in the VIZIO suite at Cannes about TV advertising and his job.
Amazon CEO Questions Spending, Threads Takes On Twitter
Why Andy Jassy’s not wrong to question Amazon’s content spend and our TVREV take on Threads vs Twitter.
Dun-Dun! ‘SVU’ Was TV’s Most-Watched Live, Linear Program Last Week
The Dick Wolf stalwart frequents the top of Inscape’s viewership ranking, but hasn’t made it to first place this year until now.
The Top Four Media Conversations I Am Having This Summer
The continued impact of carriage fees, streaming ad budgets, FAST channels vs FAST services and LinkedIn vs Twitter.
The Enduring Appeal of Star Trek: Paramount+'s Secret Weapon
Is the television industry sleeping on the Star Trek franchise? New data offers a very rational clue.
CNN’s International Max Out, Roku Is Off To The Races
WBD is adding a live CNN feed to Max…overseas. Why they can’t do that in the US and why Roku and Paramount’s motorsports deal looks like the future of live sports on the FASTs.