NFL remains in first place week-over-week as the preseason continues, but saw a slight decrease in watch-time, per Inscape.

Preseason games captured 2.56% of all live, linear minutes watched on TV Aug. 7-13, while Little League baseball slides into second (1.31% of watch-time).

The 2023 Hall of Fame game kicked off the NFL preseason on Aug. 3 and garnered enough viewership to make it into the top ten programs last week, per Inscape.

If ESPN takes investments from its top league partners, it has ripple effects.

Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.

YouTube’s pricing around NFL Sunday Ticket is a savvy bet that fans will sign up, even if it means completely changing TV providers.

Tax filing services are accounting for a smaller share of all TV ad impressions early in the year, as iSpot data shows.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl

Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.

Brand Super Bowl spots are already all over YouTube, earning millions of views.

Here’s a snapshot of TV by the numbers for the week of Jan. 23-29, highlighting the most-watched shows and networks with data from Inscape.

Inscape data shows how NFL watch-time grew as the playoff field shrunk, culminating in a big Conference Championship Sunday on Jan. 29.

Data from Inscape shows the NFL’s dominance relative to the rest of TV from Jan. 14-16.

The Eagles finished No. 1 in the NFC this year, but that wasn’t the only honor for Philadelphia — as social video data from Tubular Labs shows.

VIZIO Ads’ new report shows the overlap between NFL and college football audiences, and how advertisers can create more reach with more show genres.

The NFL accounted for more than a quarter of TV watch-time on Thanksgiving Day this year, according to Inscape.

The holiday season kicked off over the holiday weekend as retail giants were everywhere on TV.

Data from VIZIO’s Inscape reveals Yellowstone’s super Sunday for Paramount Network as the No. 2 program on TV, only behind the NFL.

Data from VIZIO’s Inscape shows how this year’s World Series went to-to-toe with the NFL and college football when it comes to broadcast viewership.

Amazon’s Thursday Night Football has seen higher viewership overall, and significant growth among 18-to-34 year-old audiences.