Why streamers are struggling to make the move to mass market and why that’s dangerous in a time of massive churn, and why Amazon’s new self-serve SMB ad product could really help open up the TV ad market.

While Apple TV+ relies on new releases to boost demand, Disney+ looks to old favorites. But as data from Parrot Analytics shows, deciding which direction to go is a real balancing act.

MLB remains at No. 3 on Inscape’s TV program ranking, but upped watch-time week-over-week.

TVREV’s Thought Leaders Circle members weigh in on how they see the industry changing once the Hollywood Strikes are finally settled.

This week’s TVREV highlights, and more news across the industry.

Why Netflix’s decision to raise prices during a very good quarter is not surprising and why the rise of fixed wireless broadband is cable’s biggest nightmare.

But its $55.8 million EMV was nowhere near what Spotify received, according to a new report from CreatorIQ.

“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.

The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.

Football and baseball dominated Inscape’s latest ranking of most-watched TV programming.

CCR Media’s Ben Ropke and Ben Saboe with an update on how the media monitoring world is adapting to the rapid changes in the industry.

This week’s TVREV highlights, and more news across the industry.

MLB’s success this season is staring at a lot of TV uncertainty on the horizon.

How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.

Brandon Katz looks at data to get the handle on which fall movies have the greatest pent-up demand.

A new study from Truthset reveals just how inaccurate data is — and the benefits of cleaning it up.

Games captured 2.66% of all live, linear minutes watched, per Inscape.

AiBUY’s shoppable overlay is on display in these two videos featuring Evan Shapiro and Alan Wolk talking with the AiBUY team about the future of shoppable media.

This week’s TVREV highlights, and more news across the industry.