Amazon Prime’s channel store is paying off in Europe too. The trick? It’s all turnkey as partner content is seamlessly integrated into the Amazon platform.

In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.

Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.

Why Netflix’s Sesame Street play puts them in the “W” column and some new numbers about how many ad-supported subscribers Amazon really has. (A lot!)

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

We live in an age of extreme polarization. So how to avoid becoming yet another victim? Alan Wolk has some advice. Plus why ad-supported streaming still is not living up to its potential.

Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA. 

TVREV Originals from Hanlon, Lafayette and Wolk.

Black Friday is shifting online, with Amazon battling Temu and Shein in a transforming holiday retail landscape.

Amazon finally euthanizes Freevee, folding it into Prime. Meanwhile Netflix releases big new subscriber numbers but what do they really mean?

The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.

The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.

Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.

Why smart subscription apps are getting in bed with Amazon and why the debate may give network TV news a second lease on life.

Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."

Netflix boasts impressive ad sales growth, but some industry insiders remain skeptical about the audience. Meanwhile, Fubo's legal victory may have given Venu an easy way to bail on the ill-conceived service.

In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.