
The Future Of Television. Dissected Daily.
SURVEY: How Are You Balancing Art and Science in CTV?
TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.
iSpot Data: Streaming, Primetime TV Ad Reach Keep Rising
iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.
The Future Of TV: LG’s Tony Marlow On Shoppable Screens, Gaming, And Creative Innovation
LG Ad Solutions CMO Tony Marlow joins TVREV’s Alan Wolk to break down how today’s smart TVs are transforming from passive screens into powerful commerce and entertainment hubs.
FASTs Need A Reset, Google Rolls Out AI Agents
A look at why the bloom is off the FAST industry (and how to get it back) plus everything you wanted to know about Google’s AI Agents (But were afraid to ask.)