Anoki’s Abbey Thomas talks about their new deal with Future Today and why contextual targeting makes for a better consumer experience.

Should broadcasters be allowed to bulk up to compete with tech platforms, even if it means fewer owners controlling the bulk of local stations? Or should ownership caps remain a bulwark against consolidation, even if that risks leaving broadcasters weaker in the face of digital disruption?

MLB’s rumored new deal with ESPN could set the stage for the end of the regional sports network era.

TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.

Everything you missed from TVREV and The Measure

The Trade Desk’s Matthew Henick breaks down the new Ventura OS, what it can offer OEMs, publishers and advertisers — and why objectivity is the key to owning the future.

Nexstar wants Tegna, the FCC’s Carr wants deregulation and the industry wants to know what’s really going on. A deep dive into what the future might bring.

Horror films are box office gold, yet stumble on streaming. Brandon Katz digs into why scares work in theaters but lose their edge at home — and what that means for studios and streamers betting big on the genre.

Independence will soon become more commonplace in local TV. Stations can either treat it as a setback — or see it as an opening to redefine their role in their respective communities.

Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.

Amazon Prime’s channel store is paying off in Europe too. The trick? It’s all turnkey as partner content is seamlessly integrated into the Amazon platform.

Everything you missed last week from TVREV

Tubi is making some serious creator moves with a Beastly deal that sounds a lot like syndication. Meanwhile, video “Clippers” are creating a whole new genre of advertising.

Local broadcast television is edging toward one of the biggest consolidation waves in its history; it’s beginning with the construction of co-owned station duopolies in markets across the country.

Bundles are returning in earnest now, as sports helps spur a return to centralized programming options for consumers (who have been clamoring for it).

In a post-superhero, post-pandemic marketplace, Brandon Katz looks at how Disney’s big screen dominance could boost both theaters and Disney’s streaming bundle heading into 2026.

Watch a conversation about how measurement is knowledge and knowledge is power.

Disney’s Bob Iger shook things up this week, announcing a major deal between ESPN and the NFL and a merger of the Disney+ and Hulu apps. Explainer-In-Chief Alan Wolk unpacks.

“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.

If FCC Chairman Brendan Carr truly believes in the importance of media localism, then he should stop treating it as deregulatory wishful thinking and start advocating for policies that directly support it.