ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?

Today’s media economy increasingly favors “retail” or direct-to-consumer (DTC) models - yet local TV has almost no direct relationship with its audience.

‘Gracenote is uniquely positioned to bring personalized sports experiences to the connected car space.’ - Trent Wheeler, head of innovation at Gracenote.

A new study from VODProfessional provides fresh insight into what Europe’s top TV executives are really thinking about at 2AM.

Biggest streaming title is ABC’s long-running drama ‘Grey’s Anatomy’

In Part 2 of our “What’s Possible” video series, we hear from more industry thought leaders on what the future will look like.

Also: Cross-platform TV ad measurement company iSpot names Steven Millman as chief scientist

This week’s Hot List dives into how following the money explains Amazon’s rise in TV, the growing role of data in Upfronts, and why platforms, publishers, and even baseball must adapt to win both attention and ad dollars.

WBD is putting the “HBO” back in Max. We look at why and what it means in a macrotrend kind of way. Plus the four big trends we saw at the Upfronts this year.

The biggest story of the 2025 Upfronts? TV isn’t just content anymore—it’s infrastructure.

Carrying C-SPAN could serve as a broadcaster bargaining chip in negotiations with the FCC, helping to secure favorable regulatory treatment such as relaxed ownership caps and support for the costly ATSC 3.0 transition.

Netflix rolls out big numbers and said its ad-tech suite is coming to a market near you

In his latest Marconi piece, Christian Knaebel argues that as global audiences age, TV must rethink its youth obsession and start designing for longevity.

Fox and the NFL are taking aim directly at ESPN’s College Football Playoff games with a pair of marquee December Saturday contests this season.

In the first videos from our new series shot at POSSIBLE 2025, top industry executives lay out what’s possible if everything turns out the way their company envisions it and what a wonderful world that will be for us all.

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

Prom season, Pope news, and programmatic pitches—this spring’s NewFronts proved that everyone from Walmart to LinkedIn wants in on TV’s makeover, and even the networks are starting to dress like cross-platform influencers.

Everyone’s buzzing about Netflix’s new interface, but Wolk wonders if it’s really all that. Plus a look at why the OEMs now rule the roost at the NewFronts

Leap Media brings TV advertisers a syndicated package that includes content from top producers, targeted linear and digital distribution, while its nimble structure allows for value pricing.

Broadcasters cannot be both innovators and wards of the state.