A flashback to something I wrote in 2014 that is proving oddly prescient today.

While Disney+ tries to avoid crashing its fandom content into each other, those shows can collide with major Hulu programs — something that becomes more apparent when it’s all under one roof. But should that matter anymore?

Subscribers now can get some Paramount programming—sports, kids—without having to buy all of its cable channels

Not all local stations are created equal, and the paths ahead for network-owned stations and independently owned affiliates couldn’t be more different.

In this new post-Cannes Q&A, Premion’s Daniel Spinosa explains how local CTV is evolving and what it means for measurement, omnichannel buys and contextual targeting.

YouTube creators will ‘flip formats, blend genres and push deeper into the mainstream,’ Neal Mohan says

This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams.

Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.

Even AI seemed to get eclipsed by all the talk about media fragmentation swirling around Cannes. Alan Wolk explains why.

The public interest requires nothing less than the full realization of ATSC 3.0's commercial television potential before spectrum is diverted to enterprise applications.

Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates.

Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

An Innovator Spotlight conversation from “The CTV Playbook For B2B Marketers”, iSpot’s ‌Stuart Schwartzapfel‌ discusses how LinkedIn is using its rich professional data to drive precision-targeted CTV campaigns.

Sports sponsorship measurement system launched

All marketing data today is built on massive error. The data compiled is based on guesswork and inferences.

Insights from Amazon Live product piches are fed into the Amazon Marketing Cloud, where they can ba analyze to guide campaigns.

A baker’s dozen (+1) of TVREV OG’s, two new special reports, and catch us if you Cannes in the French Riviera

The Stream TV Show reveals some important lessons about the industry…and TVREV.

Recent box office concerns for superhero movies may yield a new streaming/TV approach centered around animation instead.

Also: Ad tech news from ISpot, Anoki, GSTV, The Trade Desk, TCL and Transmit