Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, helps us understand why measuring OTA TV is important, and how Inscape’s Tuner Data product is uniquely positioned to measure.

In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.

In this video, CCR media executives explain what exactly media monitoring is, what makes them the gold standard, and how it impacts so many areas of the TV industry.

LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.

The one where we explain why the latest round of Nielsen-bashing is just theater and look at options for Locast now that the courts have ruled against it.

With cameras ready to roll on the long-awaited sequel in the “Bill & Ted” franchise, no one knew a global pandemic would force Orion pictures to “Face the Music” in more ways than one. In addition, no one could predict that “Bill and Ted Face the Music” would become a playbook for the future of not just Premium Video on Demand (PVOD), but launches across the board, from PVOD to theatrical.

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Adam Bergman, Vice President of National Ad Sales at VIZIO, to discuss why having their own built-in data sets via ACR gives smart TV OEMs a real advantage over other programmers in the connected TV space.

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Ken Norcross, Inscape's Director of Business Development, to discuss how TV Measurement is evolving and why smart TV OEMs and their ability to use ACR data to measure both linear and streaming give them such a big leg up

Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV's report on the state of addressable ads.