Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.

The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.

Chase Bank and PayPal’s entry into the ad business raises privacy concerns amid the broader push for data protection.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.

Smart TV home screens are becoming prime real estate for advertisers looking to capture viewer attention at the moment they turn on their TVs and start their content discovery journey.

TikTok Chief Executive Officer Shou Zi Chew was called before the Committee to testify as members of Congress leveled accusations of inadequate moderation, censorship of content made by minority groups in the US, and data security.

AdTech & Agency veteran Joey Hyche shares with TVREV how putting an identity framework at the core of CTV planning & buying can bring much needed clarity to the space.

Conviva’s Nick Cicero on what to look out for with Netflix as they move into advertising and out of rapid subscriber growth..

Apple’s first Friday Night Baseball streamcast represents a big shift for its subscription streaming service, TV+, but especially for Apple’s relationship with advertising. Where will it go next: an ad-supported tier? More live sports? More targeting?

How to find the March Madness demo without spending big money on the games themselves.

An exclusive excerpt from Amanda Lotz’s new book examines the dramatic impact advertising would have on Netflix.

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Matt Wasserlauf, CEO and founder of Blockboard, the first digital video platform built on Ethereum blockchain, is one of the original disruptors of the TV business

In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.

Live sporting events were the last exclusive part of the cable bundle; new box office releases were similarly exclusive. Their arrival to streaming signals that we have arrived at a tipping point.