F1 is coming to Apple in 2026 — but does that mean anything for either without a larger Apple investment in sports?

The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.

The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.

Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.

In this interview from Cannes 2025, Amazon’s Alan Moss talks about transparency, scale, measurement and why he thinks we’ll soon drop the “C” from “CTV..”

While Disney+ tries to avoid crashing its fandom content into each other, those shows can collide with major Hulu programs — something that becomes more apparent when it’s all under one roof. But should that matter anymore?

Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA. 

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.

The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.

VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.

Starting 5 is yet another smart play by Netflix to get into the sports conversation consistently without breaking the bank.

If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?

Details are coming out around the Venu streaming service, which also creates more questions.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

As TNT Sports is reportedly about to lose NBA rights, there’s a real question around where it goes from here.