The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.

VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.

Starting 5 is yet another smart play by Netflix to get into the sports conversation consistently without breaking the bank.

If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?

Details are coming out around the Venu streaming service, which also creates more questions.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

As TNT Sports is reportedly about to lose NBA rights, there’s a real question around where it goes from here.

Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.

Kraken games will appear locally on Amazon (and broadcast TV). And it may show what’s next for local sports rights.

Does winning on a global basis means investing in more non-US content? Netflix seems to think so and that’s why they’re way ahead of Amazon

The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.

It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.

Peacock scored a big win with its exclusive NFL Playoff game, but do short-term gains hurt the league in the long-term?

Amazon suddenly has eyes on investing in Diamond Sports — something that actually makes too much sense.

Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.

The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.

Why Andy Jassy’s not wrong to question Amazon’s content spend and our TVREV take on Threads vs Twitter.