As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.

In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.

In this interview from CES 2024, ESHAP owner and noted media cartographer Evan Shapiro dives into the OS Wars – whoever controls that data controls the “oil in the TV ecosystem.”