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The Future Of Television. Dissected Daily.
How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV
In this Thought Leaders Circle Case Study, a look at how brands like Carl's Jr have seen superior results by using the contextual targeting abilities of the IRIS_ID on Future Today.
The Future Of The Open Internet Is…Streaming?, Nielsen Is Measuring FASTs
Why are the TTD’s “Top 100 Sites On The Open Internet” mostly streaming TV and how exactly does Nielsen plan to measure one specific FAST channel? We have questions. And answers.
Streamlining Contextual Targeting: Richie Hyden Explains How IRIS TV's CTV Deal Library Is Changing The Game
How IRIS TV’s new deal library is making it easier than ever to place contextual buys on streaming TV and how that’s changing the way the industry looks at contextual.
CTV Might Get The Headlines, But Social Video Is Still a Juggernaut
Mediaocean’s Grant Parker looks at the “media-creative” gap and why brands need to better integrate social video and CTV.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024, Part 2
Another round of 2024 predictions from our TVREV Thought Leader Circle members.
Democratizing CTV Ad Buying
Jonathan Moffie of Orka TV discusses how CTV, especially FASTs, is revolutionizing TV advertising by making it accessible to thousands of additional brands.
Madhive's Jon Kaplan On Its Quest To Make Advertising More Insightful And Engaging
In this video and Q&A Interview, Madive CRO Jon Kaplan explains what he’s learned in his time at Google and Pinterest and how he can apply that to CTV.
CNN To Launch On Max, Syndication Market In Flux
Why CNN Max is not going to cannibalize CNN OG (but which one will be the alpha) and why old players are getting out and new players are getting in to the daytime syndication game.
Hayley Diamond On How Publicis Views CTV
Publicis’ Hayley Diamond, explains why everyone is now "digital" and the importance of getting close to the source.
Teads' Natalie Bastian On How Brands Are Making Use Of CTV Data
Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.
From Automation to Aggregation: Cadent CEO Nick Troiano on the Novacap Acquisition and What Comes Next
Cadent CEO Nick Troiano talks about the Novacap acquisition, what it means for Cadent and where he sees the industry heading in years ahead.