In this interview from Cannes 2025, Amazon’s Alan Moss talks about transparency, scale, measurement and why he thinks we’ll soon drop the “C” from “CTV..”

Les Binet has a lot to say about modern marketing: what is wrong with it and, maybe, how to fix it. Justin Lebbon draws him out in this video interview from Cannes.

In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.

At a Wurl-sponsored roundtable in Cannes, a dozen top executives unpacked CTV’s current woes—and what gives them hope for the future.

TVREV’s newest report looks at how B2B marketers are using the power of television to create emotional connections, shortening a very long sales cycle.

What were the big takeaways from the Upfronts and NewFronts this year? We asked our TVREV Thought Leaders Circle for their thoughts.

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

One of the many changes that Connected TV brought about is that it democratized television advertising.

This excerpt from our TVREV Special Report looks at how the divide between linear and streaming his holding TV ad sales back..and what you can do about it.

We asked our TVREV Thought Leaders Circle members what they thought would need to happen in order to make shoppable TV take off. Their unexpected responses may surprise you.

Our newest Special Report examines Total TV, an emerging strategy that's reshaping how broadcasters manage and monetize their ad inventory across linear and streaming platforms.

A new study from LG Ad Solutions and iSpot highlights the impact just shifting a small part of your budget from linear to CTV can make.

Comscore and VIZIO show that it is possible for industry players to collaborate and why bringing SMBs onto CTV was all the buzz at AWNY this week.

The latest Innovator Spotlight interview from our new Special Report on Political Advertising features LG's Keith Norman on how data makes CTV so attractive to political campaigns.

In our latest TLC Q&A, OrkaTV’s Chris Hartley explains how CTV advertising is evolving and why specialists are key to navigating its complexities.

A look into three of the biggest topics you need to keep an eye on to stay ahead of what's going on in the business this fall.

Teads' Natalie Bastian discusses the latest trends in CTV advertising with Scope3's Brian O'Kelley in our latest Thought Leaders Circle video.

Cadent's Paul Ranger on how their new deal around addressable is helping regional MSOs successfully navigate the shift from linear to streaming.

Paramount Advertising COO Steve Ellis discusses the proven impact of the 30 second spot and why measuring ad effectiveness is so important for advertisers.

Part 1 of a a wrap-up of IRIS TV’s big splash at Cannes Lions this year and why contextual targeting is red hot. Bonus: new Explain It To A Teenager video