The Future Of Television. Dissected Daily.
How Badly Does The Creator Economy Need Commerce Media to Thrive?
Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.
Cannes Is Clearly For Sale. Is Your Identity?
Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.
Local Heats Up, Cannes Preview
This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.
The Night Has 600 Drones: LG and Kargo Light Up Cannes
A drone show put on by LG Ad Solutions and Kargo really did break through the clutter while promoting the power of CTV.