
The Future Of Television. Dissected Daily.
From Hardware To Home Screen: How VIZIO’s Platform Strategy Is Powering The Future Of CTV
VIZIO’s Travis Hockersmith sat down with Marketecture Media’s Jeremy Bloom to discuss VIZIO’s evolution, the rise of programmatic, and how Walmart’s acquisition is opening new doors for advertisers and CPG brands alike.
How Madhive Is Powering Local Advertising With Automation
In this Q&A, Madhive’s Spencer Potts sits down with Marketecture’s CEO Ari Paparo to talk about how Madhive is using AI to simplify the chaos of local digital advertising.
Hot List Originals: How Retailers Rocked Cannes
Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.
At Cannes, “Fragmentation” Is The New Normal
Even AI seemed to get eclipsed by all the talk about media fragmentation swirling around Cannes. Alan Wolk explains why.
Amazon Helps Marketers Learn From Creator and Influencer Videos on Amazon Live
Insights from Amazon Live product piches are fed into the Amazon Marketing Cloud, where they can ba analyze to guide campaigns.
Hot List: 14 articles, 2 Special Reports
A baker’s dozen (+1) of TVREV OG’s, two new special reports, and catch us if you Cannes in the French Riviera
A Cannes-Do Attitude
TVREV will be at the Cannes Lions festival next week Come join us at our various events
Hot List: Fresh Originals and a New Playbook
Kicking off with some LA drama (the political kind), this week’s Hot List tees up big summer moves from TVREV—from Stream TV panels, to Cannes content shoots and the return of “Explain it to a Teenager.”
Hot List Originals: On Google and How AI is Eating TV
This week’s Hot List dives into how Google is reshaping the future of TV, with fresh data, sharp analysis, and a packed lineup of events and reports from TVREV.
Hot List: TV’s Debt to Soldiers, Elmo’s New Home, ESPN in Flux
This Memorial Day, TVREV reflects on the sacrifices that made American media possible, exploring how the post-WWII TV boom shaped culture and conflict—and what might’ve been lost if history had turned out differently.
Hot List: TVREV Originals, What’s New in New Fronts, More
Prom season, Pope news, and programmatic pitches—this spring’s NewFronts proved that everyone from Walmart to LinkedIn wants in on TV’s makeover, and even the networks are starting to dress like cross-platform influencers.
Hot List: Why TV’s Are In The Cat Bird Seat, More
The NewFronts have shifted from showcasing digital upstarts to spotlighting TV manufacturers and their operating systems as the new power players in connected TV and advertising.
Hot List: Truth(set), Emotions, And More
Hello from Possible, the Cannes before the Cannes, where the attendees aren’t interloping on tech or creativity, but rather have something dedicated to marketing not run by dorks. And for now, it’s working.
What To Watch For During Events Season, Max Cracks Down On Password Sharing
Five things you need to keep your eye on during the upcoming two months of madness. Plus why Max is cutting down on password sharing.
Le Grand Review De MIPCOM
What were the big themes at this year’s MIPCOM? We analyze and offer some potential solutions.
Teads CMO Explains TV Strategy To A Teenager
Natalie Bastian, Global CMO at Teads, explains to teenager Jensen Muller what she and her company do.
Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 2
The second of a two-part round-up featuring our “Context In Cannes” video series for IRIS.TV, all about why contextual targeting is so key and how it’s being used throughout the industry.
How Badly Does The Creator Economy Need Commerce Media to Thrive?
Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.
Cannes Is Clearly For Sale. Is Your Identity?
Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.
Local Heats Up, Cannes Preview
This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.