The Future Of Television. Dissected Daily.
Mr. Beast Goes Down On Amazon, New Data Illustrates The Streaming/Linear Disconnect
Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.
Here Comes The Creator Agency Shopping Spree
Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.
How Badly Does The Creator Economy Need Commerce Media to Thrive?
Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.
Taylor Swift, ‘Eras Tour’ Concert Film Fuel Increase in Earned Media Value for Disney+
CreatorIQ’s March analysis of the video streaming landscape reveals the service grew EMV by 50% month-over-month
Super Bowl Sparks Notable Growth in Earned Media Value for Paramount+
CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.
FX, ‘The Bear’ Help Fuel Increase in Earned Media Value for Hulu
The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.
Prime Video Sees Increase in Earned Media Value Thanks to NFL
It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.
Hot List: 2024 Is Gonna Be Sick! Starting With CES
This week’s TVREV highlights, and more news across the industry.
Super Bowl: Industry Execs On Likeable Ads, Creator Economy Crossover
Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl
Logan Paul and KSI’s PRIME Hydration: First Creator-Led Brand to Air Super Bowl Ad
Logan Paul and KSI’s new Prime Hydration drink has been making waves in 2023, becoming the official sports drink of UFC. Their global expansion continues, as they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.
Travel Audiences Love The Beach
A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors...
NBCU Boosts Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts
CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies…
Sponsored Holiday Shopping Posts Rise On Instagram
With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram…
Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles
Despite Cristiano Ronaldo's noted struggles – and flameout – with Manchester United, the Portuguese star's Instagram following continues to grow.
Reels-y Effective Content Types On Instagram
New survey data from CreatorIQ sheds light on the state of the creator economy in 2022.
The Creator Economy, Learning Experiences and Quinn’s Cocoa with Shannon Pruitt
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Shannon Pruitt the global chief content officer for Stawell media network, a newly formed organization of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink.
Connected TV And Creator Influencers Are On Noah Mallin’s Roadmap
In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.