The case for television’s return to its pre-Golden Age mass market roots and why live content is heating up again.

Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.

Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.

Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.

CreatorIQ’s March analysis of the video streaming landscape reveals the service grew EMV by 50% month-over-month

CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.

The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.

It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.

This week’s TVREV highlights, and more news across the industry.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl

Logan Paul and KSI’s new Prime Hydration drink has been making waves in 2023, becoming the official sports drink of UFC. Their global expansion continues, as they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.

A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors...

CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies…

With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram…

Despite Cristiano Ronaldo's noted struggles – and flameout – with Manchester United, the Portuguese star's Instagram following continues to grow.

New survey data from CreatorIQ sheds light on the state of the creator economy in 2022.

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Shannon Pruitt the global chief content officer for Stawell media network, a newly formed organization of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink.

In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.