The Future Of Television. Dissected Daily.
Hot Takes: CTV’s Contextual Revolution
TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.
The Jargon Wars: Mapping TV’s Out Of Control Lingo
Evan Shapiro’s TV Taxonomy highlights how industry jargon had resulted in an out-of-control Tower Of Babel, and a look at the negative effects of all that discord.
Mr. Beast Goes Down On Amazon, New Data Illustrates The Streaming/Linear Disconnect
Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.
Hot Takes: What We’re Bullish On Right Now
We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.
Streaming May Be In Flux, But Disney And YouTube Are In Control
The latest consumer research from PCH and ESHAP reveals some surprising strengths for Disney, YouTube and vMVPDs.