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Comscore’s Frank Friedman On Building A Smarter TV Currency
In the latest excerpt from our new report on Currency In The Age Of Streaming, Comscore’s Frank Friedman dissects our current currency conundrum and how we got here.
The Currency Race Is Just Starting, Says Comscore’s Frank Friedman
“In the past, there was legacy and everyone else. Now everyone’s in the same boat,” Friedman says