The Future Of Television. Dissected Daily.
Amazon Prime Video Is Masters’ Latest Swing At New Audiences
The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.
You Don't Have To Be An Oracle To Know That Digital Advertising Is Brutal
Even big players like Oracle, Adobe, Verizon, and AT&T have a tough time cracking the advertising game, often losing out to tech giants like Google and Meta. It's a good reminder that diving into retail media will come with big risks.
U.S. Open An Ace For TV Advertisers This Year
The U.S. Open was a roaring success for the sport — and TV advertisers this year.
Gatorade, Taco Bell Hitting Home Runs With World Series Audiences
Through two games, an exciting World Series between the Los Angeles Dodgers and Houston Astros has been a hit with audiences.