Timely local TV weather forecasts are vital for safety during severe weather, but can be significantly delayed if accessed via streaming. Will ATSC 3.0/NextGen come to the rescue?

The StreamTV Show had a lot of takeaways. Our top four include the OS Wars, Contextual Targeting, Local Goes Steaming and the Evolution of FASTs.

A conversation with Madhive President Jim Wilson about the company’s acquisition of local media ad sales workflow software/services firm Frequence - and why the future of local marketing is omnichannel.

While the technical distinction between linear broadcast subchannels & digital streaming FAST channels may be blurring, there is no denying that the OTA diginet model has become an influential blueprint for the future of “TV” - and a new canvas for programming creativity.

In this interview from CES 2024, Madhive CMO Jeff Fagel explains its point of view on Local TV, and that “there’s no such thing as national anymore.”

Founder of Cunningham Tech Consulting Scott Cunningham predicts how, with the desecration of cookies in 2024, local TV and advertising will have to evolve.