The Future Of Television. Dissected Daily.
Hot Takes: CTV’s Contextual Revolution
TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.
Sean Buckley on Magnite’s Mission To Streamline Disney’s Ad Game Across Platforms And The World
Q&A with Magnite CRO Sean Buckley about their long-standing and ever-evolving relationship with Disney.
Privacy, Data, and CTV: Magnite’s Approach to Retail Media
In this Q&A from our recent report, Retail Media On CTV 2024, Gretchen Bobroff explains how Magnite simplifies retail media by integrating tech, prioritizing privacy, enhancing programmatic efficiency, and leading in premium video.
Long Live Ad Networks?
Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.
Magnite’s Erik Brydges On Why CTV Is Winning Over Political Advertisers
The first Innovator Spotlight interview from our new Special Report on Political Advertising on CTV features Magnite's Erik Brydges explaining why CTV is such a powerful medium for campaigns.
Magnite’s Rebekah Kennedy Explains Brand Partnerships To A Teenager
Rebekah Kennedy, Director of Brand Partnerships at Magnite, explains what she and her company do to teenager Jensen Muller.
VIZIO’s Travis Hockersmith On The Future Of Native Ads In CTV
Magnite’s Chris Signore sits down with VIZIO’s Travis Hockersmith in this double Thought Leaders Circle Q&A about the value of native ads on CTV.
Hot Takes: What We’re Bullish On Right Now
We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.
Embracing Fragmentation: How to Maximize Reach this Election Cycle
Magnite's Ryan Kenney delves into the role of CTV in political advertising , with an emphasis on its brand safety, targeting and local advertising capabilities.
The Mild Trickle Of Cord Cutting Continues, Streaming Gets A Little More Mainstream
The latest cord cutting numbers reveal that hybrid viewing is here for a while longer…which is why a new deal between Mediaocean and Magnite makes so much sense.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024
2024 predictions from TVREV’s always insightful Thought Leaders Circle members.
Hot List: TV Industry Drama; Hope, Pain & Complexity
This week’s TVREV highlights, and more news across the industry.
Hot List: Cream Skim The (Ad)week That Was
This week’s TVREV highlights, and more news across the industry.
How Do Ads Get Delivered In The New Age Of Streaming? Ryan Kenney From Magnite Explains It To A Teenager
We met with Ryan Kenny from Magnite, and he opened my eyes to how much streaming is impacting the advertising industry, and how Magnite is taking advantage of streaming, data, and artificial intelligence to bring video ads to TV.
Hot Takes: The 2023 Upfronts And Newfronts
TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.
Magnite’s Paige Bilins On The Lack Of Transparency In Streaming
In this video from our FAST report, Magnite’s Paige Bilins explains why lack of transparency is such an issue and how to solve for it.
Hot Takes: Why Is Ad-Supported TV Hot Again?
TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.
How Magnite Helps Its Clients Makes Sense Of The Streaming Ad Ecosystem
Magnite’s Paige Bilins discusses issues like standardization and transparency on the FASTs in this latest Innovator Spotlight from our new report, FASTs Are The New Cable, Part 2: Advertising
FASTs Are The New Cable, Part 2: Advertising
TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.