Timely local TV weather forecasts are vital for safety during severe weather, but can be significantly delayed if accessed via streaming. Will ATSC 3.0/NextGen come to the rescue?

A conversation with Madhive President Jim Wilson about the company’s acquisition of local media ad sales workflow software/services firm Frequence - and why the future of local marketing is omnichannel.

While the technical distinction between linear broadcast subchannels & digital streaming FAST channels may be blurring, there is no denying that the OTA diginet model has become an influential blueprint for the future of “TV” - and a new canvas for programming creativity.

Streaming FAST channels owe their existence to the TV model (eventually) refined by broadcasters' digital subchannel adventures over the last two decades.

Can US local broadcasters and their network programming patrons get out of their own way and glean some innovation inspiration from their brethren across the pond?

The UK’s new Freely “streaming broadcast” service begs the question: why can't US viewers stream full, (ostensibly) free local broadcast signals?

The unwinding of Regional Sports Networks may - or may not - be a windfall for local TV broadcasters.

It was hard not to feel that this year's NAB Show represented a bit of a turning point for the ATSC 3.0 “NextGen TV” standard.

Over-the-air television viewing is more sizable and demographically attractive than most industry professionals realize - and is actually growing in popularity. The catch: nobody knows how to truly measure or account for it.

While linear local broadcast TV still commands the lion's share of political ad spend, its supremacy going forward is very much in question. We talk to the digital doyenne of one of the country’s largest station groups to find out what’s ahead for this cyclically lucrative ad category.

The newly proposed sports-centric vMVPD joint venture between Disney/ESPN, Fox and Warner Bros. Discovery poses some very real existential issues for local broadcasters - especially those with network affiliations.

Local TV news hubs strive to bring disparate station streams into a curated destination-worthy experience. We talk with the first (and largest) to do it.

There is a major opportunity to creatively reinvent what local station streaming can more broadly offer viewers, far beyond today's repurposed made-for-TV newscasts.

CCR Media’s Ben Saboe and Zach Frost share key trends in local TV and its intersection with sports media moving into the streaming era and beyond.

Founder of Cunningham Tech Consulting Scott Cunningham predicts how, with the desecration of cookies in 2024, local TV and advertising will have to evolve.

Local TV station FAST channels have an ad monetization problem; here are some possible ways to fix it.

OrkaTV Founder and CEO Mike Woods talks about “the three horsemen of the streaming apocalypse”, and why local TV and the future of streaming are a perfect match.

Tim Hanlon introduces a new TVREV category - exclusively devoted to the future of local television.

Amazon just moved around 50 million US viewers to ad-supported streaming and what that means. Plus how do you get over 300 local broadcasters on a single app.

At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 2 of 2