By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.

Big box companies are betting on retail media for profits, but expanding beyond their platforms may reduce its effectiveness and long-term appeal.

Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.

Chase Bank and PayPal’s entry into the ad business raises privacy concerns amid the broader push for data protection.

The holiday season kicked off over the holiday weekend as retail giants were everywhere on TV.

Tubular data tells us what soccer fans are shopping for — and maybe which brands you’ll see advertising against World Cup content this next month.

We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.

Tubular Labs’ latest category infographics show gaming categories with room to grow, and what gaming audiences are shopping for on Walmart.

Why Disney’s subscriber numbers come with a giant asterisk and the thing people don’t want to talk about when they talk about Walmart’s bundling ambitions.

Retail brands were on the menu for TV viewers throughout the ‘Turkey Five’ in an effort to boost holiday sales.

Quibi's potentially for sale. Who would actually want to acquire the struggling asset and what would any buyer actually get out of the deal?