TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.

Why YouTube’s anything-and-everything content strategy looks to be where the future of television is headed.

News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.

Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?

Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.

Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

A Stanley Cup Final between a Canadian team a non-traditional market puts the NHL’s questions (and opportunities) on TV front and center.

The value of Upfronts is in question for TV and netwarks, as tech giants Amazon and YouTube are on a different playing field.

If YouTube wants to be taken seriously as TV, it needs to answer some key questions first. And why old school sitcoms are so hot with The Kids right now.

Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.

Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

Disney, Fox and WBD announced a brand new streaming sport bundle, but we wonder whether it can do what they want it to do. Meanwhile the fact that YouTube TV had over 8MM subs appeared in an internal blog post. We interpret.

The biggest part of Neflix’s new rights deal with the WWE is how popular wrestling is on YouTube, and how that may be a huge boost to Netflix’s subscriber (and ad) base.

This week’s TVREV highlights, and more news across the industry.

Should YouTube be considered TV? And a look at how digital’s cookie shutdown will impact TV.

Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.