On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

12% of all TV viewing is YouTube. Which means 88% is not. Should the industry be worried or delighted? And what Oregon’s new geolocation ban says about the future of measurement.

Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.

As the streaming wars shift to platform wars, Jo Redfern explores why YouTube—not Netflix—may hold the key to the future of sports media and monetization.

YouTube’s share of viewers rises to 12.4% in April ,according to Nielsen

As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.

As the Feds go after TV’s biggest rivals, the industry should be jumping for joy and learning how to work together to take advantage of the moment. And why emotion is so important to advertisers at a time when data reigns supreme.

If you’ve been feeling like not all that much has been happening in the industry this year, you are not alone. We explain why this is….and why the dog’s breakfast of social video measurement is spreading to the TV industry and how to put a stop to it.

AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?

As media slides into medieval disarray there’s hope that a new renaissance is on the horizon.

WBD takes CNN and Bleacher Report away from ad-supported viewers and we wonder WTF. Plus YouTube’s resurgent channel store strategy.

Is CTV more effective than video sharing platforms? A new report from Magnite shows some interesting differences.

TVREV originals this week from analysts who tell it like it is.

TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.

Irony in Media persists, from redefining TV and video to fading local broadcasters, safe humor in ads, and success facing market punishment.

Using McLuhan to explain why YouTube still isn’t TV. And why that may not matter. Plus all the things Tubi did right on Sunday.

TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.

The US Supreme Court looks likely to uphold the TikTok ban. We look at who some of the winners and losers might be.

Our 2025 Fearless Predictions. Everything from YouTube to rebellious marketing managers to the contextual revolution.

TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.