PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more

How the Creator Economy is upending the value chain of IP the industry has long relied on.

Comedies have shrunk as part of TV and movies, but they’re still alive and well on YouTube, as data from Tubular shows.

Justin Lebbon joins with UK industry legend Ian Whittaker to discuss the day’s hot topics, everything from AI panic to Barb taking on YouTube.

PLUS: ChatGPT’s ads thing, freeing the airwaves, audits and accreditation, and more

Bad Bunny’s Gen Z appeal is a big part of the NFL’s larger efforts to get younger, and stay ahead of the streaming curve.

As AI-fueled video floods YouTube, brands chasing efficiency risk alienating consumers — and undermining YouTube’s push to win TV ad dollars.

A look at the increasing footprint of creators during the Super Bowl, as the NFL and advertisers invite digital video further into its domain.

Should a public service broadcaster, bound by Charter obligations and funded by the licence fee, be producing original content for YouTube?

A&E isn’t shying away from the evolving way audiences are tuning in, embracing YouTube in a way that brings their programming directly to where viewers are.

PLUS: Alan Wolk on the Media Odyssey Podcast and more.

Disney+ is embracing short-form. But is it really just embracing owned video?

Over three quarters of YouTube views came via short-form videos last year, as data from Tubular Labs highlights.

A big win for YouTube, but in many ways an even bigger win for the movie industry, which is counting on YouTube to revive its fortunes.

YouTube taking over the Oscars broadcast changes how big events reach a broad TV audience (as YouTube expands itself further as a traditional TV alternative).

One of the biggest assets in a potential Netflix acquisition of Warner Bros. could be its enormous YouTube audience.

Why all the handwringing about how the Netflix-Warner deal signals the death of Hollywood ignores the fact that the creator ecocomy was going to kill it off anyway.

TikTok users are not monolithic, even as parents may assume that’s the only activity their kids engage with all day every day. These users are the mainstream social media audience. The notion that “TikTok kids” operate as a segmented, isolated cohort is inherently false.

This year, retailers appear to be using YouTube much like they use traditional TV — making a lot of noise despite competition. But it’s paying off, at least when it comes to views.

Social media is the new box office. But there’s a roadmap for Hollywood studios to take advantage of their audience.