TVREV caught up with Querou to find out how Vibe is redefining TV advertising for small and medium-sized businesses.

As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.

Costco joins the retail media frenzy with powerful new ad network.

How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.

Investors beat up Netflix’s latest earnings announcement, sending shares down 11%. But even with less-than-expected revenues in the quarter, the streaming giant signaled that its big money-generating moves are already beginning to pay off.

We explain some things that seem to be baffling people at NAB, Possible and MIP this week.

Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.

Twitter is facing more than just an advertiser exodus while Roku’s gloomy predictions may mask an even bigger problem.

Is Apple TV+ finally ready to act like a real streaming service, moving toward making money and paying its own way? Price hikes and more ads, maybe even an ad-supported tier, suggest Apple’s little project is growing up.

Netflix deals with subscriber numbers, Wall Street, all-at-once-delivery, password sharing and the launch of their new ad-supported tier.

Amazon’s first regular-season production/’cast of an NFL game featured seemingly as many promotions of its own companies and products as those of anyone else. But that’s exactly why the NFL is embracing the tech giants likely to dominate the streaming future.

Data, and metadata, were supposed to change the TV industry. But as the industry moves online, its constituents are finding problems everywhere with data, from ad targeting to search and recommendation, to just getting useful data from partners. One idea, buy back the data distributors collect about your shows. At least then it’s a negotiation, not a hostage situation.

Our thoughts on the Netflix/Roku rumor and why CTV desperately needs standardization everywhere.

TVREV’s Weekly Data Dose gives you stats you can use from around the industry.

The upfronts confront a hybrid linear/streaming future, Comcast get the value of the TV OS.

As Netflix casts about for ways to make more money, including a problematic exploration of an ad-supported option, Lionsgate CEO Jon Feltheimer thinks he has a better idea, packaging the three Knives Out movies in a new partnership. It would be a big change, but maybe a big help for the streaming leader.

The NewFronts digital video advertising showcase included one imposing, yet often overlooked competitor, Amazon. Its presentation featured an array of ad-supported video operations and new features that position the e-commerce giant to thrive in an ad-driven video future.

Nothing about Netflix’s quarter is surprising so here’s how to bounce back, Apple’s NFL deal i all about the ads.

With a muted earnings release expected Tuesday from Netflix, the drumbeat is rising for the company to consider an ad-supported tier. Can the company still be the bell cow of the streaming business?

Freevee is where Amazon gets to use all that data to sell ads and why they’re probably hoping no one will notice.