![](https://images.squarespace-cdn.com/content/v1/60df3ea739725c04ca27d651/e9c025e6-4915-43b3-8dce-fc0dc43a320e/image-asset.jpg)
The Future Of Television. Dissected Daily.
How Long Before Every Broadcaster Dumps Ratings For Impressions?
Nexstar said it no longer will sell ads based on ratings, shifting to a "cost-per-impression" model that captures viewing on other platforms. So what's everyone else in broadcasting waiting for?