The Future Of Television. Dissected Daily.
At Cannes, “Fragmentation” Is The New Normal
Even AI seemed to get eclipsed by all the talk about media fragmentation swirling around Cannes. Alan Wolk explains why.
Hot List: Is Nielsen Grading Their Own Homework? 🤔
This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.
Hot List: Numbers Is Hard, It's All About The People
This week on TVREV, same data with different insights, and a summary of articles from across the industry.
Upfronts Survey Indicates TV Spend Isn’t Going Anywhere
A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.
How the Rollout of the Euro Can Help Us Unify Our Video Teams, Unlock Savings and More.
AdTech & Agency veteran Joey Hyche shares with TVREV what the video ecosystem can learn from the rollout of the Euro to unlock teamwork, savings and new capabilities.
