At a Wurl-sponsored roundtable in Cannes, a dozen top executives unpacked CTV’s current woes—and what gives them hope for the future.

The biggest fight in streaming isn’t about content—it’s about who controls the TV operating system. Titan OS just raised the stakes in Europe with a major announcement to a packed house in Cannes..

A flashback to something I wrote in 2014 that is proving oddly prescient today.

In this new post-Cannes Q&A, Premion’s Daniel Spinosa explains how local CTV is evolving and what it means for measurement, omnichannel buys and contextual targeting.

Even AI seemed to get eclipsed by all the talk about media fragmentation swirling around Cannes. Alan Wolk explains why.

The Stream TV Show reveals some important lessons about the industry…and TVREV.

The WBD split seems to mostly be about making HBO look attractive to potential suitors. Alan Wolk explains why.

A look at why the bloom is off the FAST industry (and how to get it back) plus everything you wanted to know about Google’s AI Agents (But were afraid to ask.)

TVREV’s newest report looks at how B2B marketers are using the power of television to create emotional connections, shortening a very long sales cycle.

What were the big takeaways from the Upfronts and NewFronts this year? We asked our TVREV Thought Leaders Circle for their thoughts.

12% of all TV viewing is YouTube. Which means 88% is not. Should the industry be worried or delighted? And what Oregon’s new geolocation ban says about the future of measurement.

In our final What's Possible videos, KERV’s Marika Roque and WBD's Derek Gatts discuss how KERV's technology is helping to power WBD's new shoppable platform, and why shoppable content is about to become the next big thing on CTV.

Why Netflix’s Sesame Street play puts them in the “W” column and some new numbers about how many ad-supported subscribers Amazon really has. (A lot!)

A new study from VODProfessional provides fresh insight into what Europe’s top TV executives are really thinking about at 2AM.

In Part 2 of our “What’s Possible” video series, we hear from more industry thought leaders on what the future will look like.

WBD is putting the “HBO” back in Max. We look at why and what it means in a macrotrend kind of way. Plus the four big trends we saw at the Upfronts this year.

In the first videos from our new series shot at POSSIBLE 2025, top industry executives lay out what’s possible if everything turns out the way their company envisions it and what a wonderful world that will be for us all.

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

Everyone’s buzzing about Netflix’s new interface, but Wolk wonders if it’s really all that. Plus a look at why the OEMs now rule the roost at the NewFronts

Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.