The Future Of Television. Dissected Daily.
Tubular Ties E-Commerce Sales To Social-Video Views In New Metric
A new metric from Tubular Labs connects viewership of product videos online with Amazon purchases by those audiences in the next 30 days. Electronics purchases had a particularly high correlation, but more broadly, the metric will help publishers better pitch the value of their audiences.
Why State Farm Probably Sticks With Aaron Rodgers On TV
Data shows that State Farm largely moved away from TV ads featuring Aaron Rodgers, but could the move wind up being short-lived?
Brands Excited About Olympics; Viewers A Bit Less So
Comcast can expect a big payday from ads for the Tokyo Olympics that begin this week. But many viewers are uncomfortable, and worrisome long-term trends suggest NBCUniversal and Comcast should enjoy their time on the medal stand now.
Streaming Music Playing Second-Fiddle To Video In TV Advertising
Apple, Amazon, and YouTube spent $88 million on TV ads for streaming music over the last three years, compared to $1.16 billion for streaming video.
Who’s Still Advertising with Tucker Carlson at the End of Q2 2021?
At the end of Q2, we dig into the data on who's still advertising with Tucker Carlson.
At Brand Innovator’s Media Buying Summit, Spring And Change Were In The Air
Key takeaways from the 2021 Brand Innovators Media Buying Summit around data, privacy and a cookieless future.
How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco's Jay Altschuler about the innovative ways Petco is using data.
Online Movie Promos Shift To Theaters And Hybrid Releases
As the pandemic eases, Hollywood studios are shifting to promoting films available only or partly in theaters, the latest data from Tubular Labs suggests.
Who's Still Advertising with Tucker Carlson at the End of Q1 2021?
At the end of the first quarter, some advertisers still appear to be sticking with Tucker Carlson. Who might those brands be? And who has departed since January?
How Disney+ Pushed Ads Promoting 'The Falcon and the Winter Soldier'
In the lead-up to its newest Marvel show, here's how Disney+ built hype with TV and social video ads.
What's the Point of Awards Season When What's 'New' Doesn't Matter Anymore?
Award season is highlighting the fact that everyone's just watching what they want at this point, whether that's live or on-demand.
Which Brands Drove Super Bowl Advertising for Autos?
Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry.