In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.

Social platforms LinkedIn and Pinterest are partnering with web publishers on selling one another's inventory and audiences. Mike Shields takes a look at the experiment in his latest guest column.

Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.

From “TVREV In Cannes”, KERV Interactive CEO Gary Mittman discusses how their technology works on both shoppable and contextual, by reacting the way an actual human would.

If you look at recent data from eMarketer, you might find some of your CTV exuberance deflated a bit. Among advertisers who are spending on CTV, a whole lot of them are just moving budgets around.

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

Amazon is feeling the heat from Temu and Shein. But when are these Chinese companies going to build out big retail media networks, if they aren't already?

Unifying linear and streaming TV ad sales into premium and non-premium categories can boost efficiency and profitability. And why it’s time for someone to take the first step to making that happen.

Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.

Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.

The launch of Titan OS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means.

Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.

Even big players like Oracle, Adobe, Verizon, and AT&T have a tough time cracking the advertising game, often losing out to tech giants like Google and Meta. It's a good reminder that diving into retail media will come with big risks.

Costco joins the retail media frenzy with powerful new ad network.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

Chase Bank and PayPal’s entry into the ad business raises privacy concerns amid the broader push for data protection.

The obituaries are being written for the open web left and right. The question is who or what can save digital advertising on the 'long tail’ - or if AI is about to make it all worthless.

The value of Upfronts is in question for TV and netwarks, as tech giants Amazon and YouTube are on a different playing field.

ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.

Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.