WBD networks accounted for 12 of the top 50 networks ranked by watch-time from Jan. 1, 2023 through May 14, 2023. That’s more than any other parent company, according to data from Inscape.

The company’s new Commercial Feed+ dataset promises comprehensive ad reporting across linear and streaming.

Looking at where Seinfeld viewers are coming from, and where they’re headed next, offers interesting insights on whether it’s a good fit for Max.

While NBA and the PGA Championship took top spots for TV watch-time last week, college softball jumped into the ranking at No. 10, per Inscape data.

Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

Parrot Analytics’ Brandon Katz looks at why, in the race for subscribers, some streamers are just more original than others.

Inscape data for May 1-7 reveals that viewers were favoring sports programming.

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape.

Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.

Data-driven branded content makes a splash at this year’s Newfronts, but is the splash BlueSky is making actually sustainable?

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

New data from Parrot Analytics reveals some surprising generational differences between superhero movies.

NBA games captured 4.50% of all live, linear minutes watched April 24-30, per Inscape.

As the industry looks to transition to streaming, the JIC is helping to create some sorely needed consistency.

Fox News may have its Tucker Carlson replacement already, if you start looking at the data.

Parrot Analytics’ Brandon Katz shows how the beloved animated sitcom became a revenue powerhouse.

Plus some viewership insights on the now-canceled Tucker Carlson Tonight, via Inscape.

A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.

As streaming grows, a content mix that drives retention + acquisition is key as seen through the lens of Max’s Succession.