The Future Of Television. Dissected Daily.
TV Program Rankings: NBA Dominates, PGA Rolls into Top Five
NBA playoff games captured a 5.02% viewership share for May 6-12, per Inscape.
Kentucky Derby Races to Third Place on TV Program Ranking
Per Inscape, the annual race had a 1.04% viewership share across the week, an increase from the 2023 Derby’s 0.81% share.
NBA Playoffs Hold Court Atop TV Program Ranking
The 2024 NFL draft takes second place with a 2.95% viewership share across April 22-28, per Inscape.
NBA Playoffs, Play-In Tournament Lead Last Week’s Most-Watched Programming
PGA, MLB, Stanley Cup Playoff and NASCAR also make Inscape’s ranking for April 15-21.
Why Controlling The TV’s Operating System Matters
This excerpt from our new report explains why controlling the TV OS has become so critical.
Taylor Swift, ‘Eras Tour’ Concert Film Fuel Increase in Earned Media Value for Disney+
CreatorIQ’s March analysis of the video streaming landscape reveals the service grew EMV by 50% month-over-month
The Digital Ad Market's Seemingly Endless Inertia
Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.
The 2024 Masters Swings into First Place for TV Viewership Share
The tournament accounted for 3.64% of all live, linear minutes watched April 8-14, per Inscape
Women’s NCAA Basketball a Slam Dunk for TV Viewership
The final few games of the women’s tournament captured a 3.66% viewership share across April 1-7, per Inscape.
Audience Data Behind The Caitlin Clark Effect
Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.
TV Program Rankings: MLB Swings Into the Top Three
But NCAA basketball is still in a full-court press for TV viewership share, per Inscape.
Initial Rounds of NCAA Basketball Tournaments Increase TV Viewership Shares Year-Over-Year
The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.
Super Bowl Sparks Notable Growth in Earned Media Value for Paramount+
CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.
Streaming Surges On, But Smart TV App Usage Plateaus
Inscape’s Q4 2023 TV Market Trends report reveals the latest insights around consumer media behavior.
Men’s Hoops Heat Up, PGA Putts to No. 2 on TV Program Ranking
Men’s college basketball grew its TV viewership share week-over-week, while The Players propelled PGA into second place, per Inscape.
Weekly TV Ranking: Oscars Not ‘Kenough’ to Beat Basketball
Men’s college basketball and the NBA again lead Inscape’s weekly ranking of most-watched TV programming, while the Oscars placed fourth.
Basketball, ‘SVU’ Lead Last Week’s TV Watch-Time
NBA grew its viewership share week-over-week but couldn’t get the jump on men’s college basketball games, per Inscape.
Basketball, NASCAR Lead Latest Ranking of Most-Watched TV Programming
Fueled by the Daytona 500, NASCAR Cup Series captured a 1.14% viewership share for Feb. 19-25, per Inscape.
FX, ‘The Bear’ Help Fuel Increase in Earned Media Value for Hulu
The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.
Basketball, ‘SVU’ and Golf Lead for TV Watch-Time
Men’s college basketball games captured a 2.07% viewership share for Feb. 12-18, per Inscape.