The Future Of Television. Dissected Daily.
NBA Finals, NCAA Baseball Score For TV Watch-Time
Sports dominated Inscape’s program ranking for June 3-9, taking all five of the top chart positions.
Reported New Media Rights Deal Cements NBA As TV’s No. 2 Property
The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.
Ad Networks Come For Your Digital Wallet
Chase Bank and PayPal’s entry into the ad business raises privacy concerns amid the broader push for data protection.
‘SVU’ Beats NCAA Baseball Tournament, NBA Playoffs for TV Watch-Time
Although multiple sports make Inscape’s latest ranking, none of them could top the ‘Law & Order’ behemoth.
Power Surge: Smart TVs That Only Stream See Electric Bump
In Q1 2024, 58% of smart TVs solely streamed content — a notable three percentage point jump from Q4 2023, per Inscape.
Is the Open Web Worth Saving? Or is it Already Too Late?
The obituaries are being written for the open web left and right. The question is who or what can save digital advertising on the 'long tail’ - or if AI is about to make it all worthless.
Sports Dominates Last Week’s Most-Watched Programs
The NBA playoffs continue to hold court atop Inscape’s ranking, while college softball and baseball made inroads week-over-week.
Book Adaptations Fuel Max’s April Growth in Earned Media Value
Max’s $25.9 million April EMV represented a 20% increase from March, per CreatorIQ
‘Young Sheldon’ Cracks Top 15 Most-Watched Programs
Reruns plus the series finale of the hit sitcom captured a 0.52% viewership share across May 13-19, per Inscape.
Despite Strikes, Major Networks Grew TV Season Ad Reach
ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.
The Upfronts Versus The Chatbots
Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.
TV Program Rankings: NBA Dominates, PGA Rolls into Top Five
NBA playoff games captured a 5.02% viewership share for May 6-12, per Inscape.
Kentucky Derby Races to Third Place on TV Program Ranking
Per Inscape, the annual race had a 1.04% viewership share across the week, an increase from the 2023 Derby’s 0.81% share.
NBA Playoffs Hold Court Atop TV Program Ranking
The 2024 NFL draft takes second place with a 2.95% viewership share across April 22-28, per Inscape.
NBA Playoffs, Play-In Tournament Lead Last Week’s Most-Watched Programming
PGA, MLB, Stanley Cup Playoff and NASCAR also make Inscape’s ranking for April 15-21.
Why Controlling The TV’s Operating System Matters
This excerpt from our new report explains why controlling the TV OS has become so critical.
Taylor Swift, ‘Eras Tour’ Concert Film Fuel Increase in Earned Media Value for Disney+
CreatorIQ’s March analysis of the video streaming landscape reveals the service grew EMV by 50% month-over-month
The Digital Ad Market's Seemingly Endless Inertia
Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.
The 2024 Masters Swings into First Place for TV Viewership Share
The tournament accounted for 3.64% of all live, linear minutes watched April 8-14, per Inscape
Women’s NCAA Basketball a Slam Dunk for TV Viewership
The final few games of the women’s tournament captured a 3.66% viewership share across April 1-7, per Inscape.