As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.

Netflix increased its Earned Media Value by 13% from July to August, per a CreatorIQ analysis.

A new report from CreatoriQ found that the number of creators posting about streaming services grew 28% in H1 2024, resulting in a 56% increase in Earned Media Value.

As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.

Inscape’s Q2 2024 report reveals that 60% of smart TVs only streamed content during the quarter — a record high.

ESPN's controlled the narrative around college football for decades. What happens if it loses that footing via the DirecTV dispute?

VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

Starting 5 is yet another smart play by Netflix to get into the sports conversation consistently without breaking the bank.

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.

If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?

Details are coming out around the Venu streaming service, which also creates more questions.

Want to get Netflix, Hulu, Max, Apple TV+, Paramount+, VIX and Peacock for just $11.32/month? Here is how.

Peacock racked up $30.9 million in EMV during the month, a 48% increase from its May EMV, per CreatorIQ.

While TV is thriving, the Emmys refusal to make sense out of their confusing category structure will only serve to turn viewers away from the show.

The launch of Titan OS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means.

Nicola Coughlan saw her TikTok audience grow by 25x since January and has a 13.58% engagement rate on the platform, per CreatorIQ.

Apple TV+ has a huge opportunity with MLS to do away with old structures around live sports programming and schedules, but hasn’t really done so yet.

In Q1 2024, 58% of smart TVs solely streamed content — a notable three percentage point jump from Q4 2023, per Inscape.

Max’s $25.9 million April EMV represented a 20% increase from March, per CreatorIQ