The rapidly shrinking length of TV seasons is creating issues for media companies, impacting everything from retention to syndication. A look at how to handle this dilemma.

Teads' Natalie Bastian discusses the latest trends in CTV advertising with Scope3's Brian O'Kelley in our latest Thought Leaders Circle video.

How successful franchises create cross-pollinating funnels of viewer interest, driving renewed engagement with older installments at a low cost.

Cadent's Paul Ranger on how their new deal around addressable is helping regional MSOs successfully navigate the shift from linear to streaming.

The most in-demand streaming series are aimed at Gen Z males. So how does the industry bring in older and more female audience? Brandon Katz has some thoughts.

From clunky tech to sky-high costs, CCR’s Ben Saboe delivers the lowdown on fixing your content distribution woes.

Streaming's content crunch: As new show production slows, platforms scramble to maintain hits and engagement with shrinking resources. Is quality the new quantity?

Paramount Advertising COO Steve Ellis discusses the proven impact of the 30 second spot and why measuring ad effectiveness is so important for advertisers.

Q&A with Sightly CEO Adam Katz on how they are using their IRIS-enabled PMP to help political campaigns find the right audiences.

Seedtag's Mike Villalobos explains how contextual targeting lets them find "the white spaces" for brands and reflects on how their recent acquisition of Beachfront will allow them to do that better and more efficiently on CTV.

Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.

The second of a two-part round-up featuring our “Context In Cannes” video series for IRIS.TV, all about why contextual targeting is so key and how it’s being used throughout the industry.

Netflix’s greatest demand is for shows it licenses from other media companies… companies who are likely to stop licensing their shows to Netflix in the years ahead. Brandon Katz breaks down the Big Red N’s dilemma.

Part 1 of a a wrap-up of IRIS TV’s big splash at Cannes Lions this year and why contextual targeting is red hot. Bonus: new Explain It To A Teenager video

In this new TVREV in Cannes video, Vevo's Natalie Gabathuler-Scully discusses the opportunities they’ve found on CTV and what advertising trends they are anticipating.

From “TVREV In Cannes”, KERV Interactive CEO Gary Mittman discusses how their technology works on both shoppable and contextual, by reacting the way an actual human would.

In our latest video from Cannes Lions, KERV Interactive CRO Jay Wolff explains why everyone should “KERV it” and why attention metrics are so important.

Is the combination of Hulu’s new content with Disney’s classics the right way to keep viewers in place? Or is single-serve the way to go? Brandon Katz has some thoughts.

Telly’s Bob Ivins offers up some theories on why TV measurement did not seem to be on anyone’s lips at Cannes this year.

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.