TV[R]EVs Top 10 TV Predictions of 2021

Roku's latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn't)

Beachfront CEO Chris Maccaro explains revenue automation and its importance to TV ad sales teams.

VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV.

With just two games between bad teams on Thursday, the NFL's ability to grab audiences on Thanksgiving could be thoroughly tested.

With digital TV growing by the day, it's more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below.

TV[R]EV recently talked with Adam Helfgott, CEO at MadHive, an enterprise software company that builds tools for advertising on OTT, to dive into this problem and how it can be remedied.

If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year.

Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown:

Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company's recent partnership announcement with iSpot.

After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory?

Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it.

In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.

Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.

Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who's winning, and what the future holds for CTV advertising.

What does the future hold for MVPDs? VIZIO's Adam Bergman discusses what's ahead for the industry, and VIZIO in particular.

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.