
The Future Of Television. Dissected Daily.
Mediaocean’s Lance Neuhauser On The Path Ahead In A Converged Media World
Thought Leaders Circle member Lance Neuhauser, President, Commercial at Mediaocean, discusses his company’s recent acquisition of Flashtalking and why it positions them to succeed in a converged media world.
As YouTube Advertisers Experience Diminishing Returns, Video-Level Data Helps To Regain Ground on Other Platforms
Between new streaming services, massive increases in CTV ad spending, and growing investments from major tech players, the digital video ecosystem is moving quickly and showing no signs of slowing down. Amidst this turmoil, however, YouTube stands above the fray as a seemingly immovable giant. The company’s revenue increased by 84% year-over-year in the second quarter of 2021, driven in large part by a rebound in online advertising.
The MRC Shuts Down Nielsen, Locast Shuts Down
The one where we explain why the latest round of Nielsen-bashing is just theater and look at options for Locast now that the courts have ruled against it.
Is Netflix’s Risk Aversion Too Risky in the Long-Term?
Netflix isn't taking many risks. Is that a viable long-term strategy for the streaming service?
LG Ads Kodige: Connected TVs The Keystone To Addressable Advertising Adoption
From our TV[R]EV Thought Leaders Circle event, LG Ads CEO Raghu Kodige on why advertising shouldn't be a nuisance for the consumer.
Mediaocean's Goldman On Their Plans To Tame the Wild West of Audience Targeting
In video footage from our members-only Thought Leaders Circle event, Mediaocean's Aaron Goldman walks us through why omnichannel advertising is where the industry is heading.
Who’s Still Advertising with Tucker Carlson at the End of Q2 2021?
At the end of Q2, we dig into the data on who's still advertising with Tucker Carlson.
College Football Playoff Expansion is Sort of About Fan Interest -- But Mostly, TV Dollars
The College Football Playoff seems prepared to expand from four to 12 teams. TV, as expected, is the biggest reason for the shift.
By the Numbers: Discovery & WarnerMedia Combine for Huge Reach on TV, Social Video
Just how big would a Discovery/WarnerMedia company be? A look at the combined footprint on social video and TV.
The Future of Sports on TV: Q&A with Beachfront's Tom St. John
TV[R]EV speaks with Tom St. John, head of partnerships at Beachfront, about the state of sports on television heading into NewFronts/upfronts.
Who's Still Advertising with Tucker Carlson at the End of Q1 2021?
At the end of the first quarter, some advertisers still appear to be sticking with Tucker Carlson. Who might those brands be? And who has departed since January?
New TV[R]EV & iSpot Special Report: Addressable TV Reach
TV[R]EV's latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise.
Amazon Prime Video, Creators and Fixing the Clunky User Experience
Amazon's new deal with Donald Glover plots a path toward more curation, channels and a better user interface.
What's the Future of the Super Bowl as a TV Event?
Super Bowl ratings declining set off some alarm bells -- but the more interesting conversation is around what it means for the future of the game on TV.
Why the Hell Do Brands Buy Super Bowl Ads? And Why the Hell Don't They?
A critical look at the case for and against advertising during the Super Bowl.
Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads
Funny ads are a Super Bowl staple: According to iSpot's Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year's Big Game.
Inside Disney+'s 'WandaVision' Premiere Ad Push
You've probably noticed some "WandaVision" ads in recent weeks. Here's a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
What's Left of Tucker Carlson's Advertisers (So Far) in 2021?
Who's still advertising during Tucker Carlson Tonight? A look at the handful of brands left.