The Year Ahead: Our Fearless Predictions For 2022

David Bloom 12/21/21 David Bloom 12/21/21

Disney Plus Needs ‘More Content For More People,’ Iger Says. Yep.

Disney Plus needs more programming, and more kinds of programming that appeal to a broader audience, says retiring Chairman Bob Iger. But it won’t be easy to preserve the brand while stretching its programming offerings.

Alan Wolk 12/21/21 Alan Wolk 12/21/21

How Samsung Ads’ Onboarding Partner Program Helps Advertisers Take Advantage Of Their First Party Data

John Cassillo 12/20/21 John Cassillo 12/20/21

Box Office Success Of ‘Spider-Man: No Way Home’ Doesn’t Mean Movies Are Back Just Yet

Is Spider-Man: No Way Home a harbinger of box office success to come, or just a one-off wonder?

David Bloom 12/16/21 David Bloom 12/16/21

As Big Names Exit, Cable News Operations Grapple With Streaming Future

The Big Three cable news networks have all seen big names depart in the past two weeks, part of a crucial period of realignment as they prepare to transition to their streaming future. And the questions are just as plentiful for local broadcast news organizations too.

Alan Wolk 12/16/21 Alan Wolk 12/16/21

Netflix Bows To Price Pressure In India, LG To Provide ACR Data To iSpot

Alan Wolk 12/16/21 Alan Wolk 12/16/21

Magnite’s Rachel Glasser On The Growing Importance Of Data Privacy

Paul Kontonis 12/16/21 Paul Kontonis 12/16/21

The Evolving Media World of Blockboard’s Matt Wasserlauf

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Matt Wasserlauf, CEO and founder of Blockboard, the first digital video platform built on Ethereum blockchain, is one of the original disruptors of the TV business

Allison Butler 12/15/21 Allison Butler 12/15/21

How Mr. Beast’s Squid Game Boosted Audience Reactions to the Netflix Original

Squid Game quickly became Netflix’s best program, but where there any other factors that contributed to it’s long-running success? We’re breaking down Mr. Beast’s Squid Game and how it’s boosted the Netflix program.

Alan Wolk 12/15/21 Alan Wolk 12/15/21

How IRIS.TV's Partnership With GroupM's Finecast Helps Advertisers Find The Right Context

Alan Wolk 12/10/21 Alan Wolk 12/10/21

How Mediaocean’s New Patented Verification Technology Helps Catch Fraud Before The Ad Is Served

Alan Wolk 12/9/21 Alan Wolk 12/9/21

Hot Takes: What’s On Tap For 2022?

John Cassillo 12/9/21 John Cassillo 12/9/21

News You Can Use: Dec. 6 - 10

Busy professionals like you don't have time to search for what's important. That's why we do it for you. We curate the top headlines, best stories, and most insightful analysis of the week just for you...

Alan Wolk 12/9/21 Alan Wolk 12/9/21

Roku And Google Declare A Truce, Fubo Buys Molotov

TVREV 12/9/21 TVREV 12/9/21

From Cheddar TV: Sports Streaming Services To Launch Betting Features

Paul Kontonis 12/9/21 Paul Kontonis 12/9/21

Connected TV And Creator Influencers Are On Noah Mallin’s Roadmap

In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.