The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.

UCLA and USC leaving the Pac-12 could set off a chain of events that resets the college sports TV landscape.

If Comcast feels strongly enough about the need to pull content from Hulu and move it to Peacock, it might as well be all the way out on service it currently co-owns with Disney.

If Comcast truly intends to keep its 33% stake in Hulu, the service suddenly becomes a much bigger priority for Disney.

Following a streaming-focused TV season, Sunday's 73rd Emmy Awards being so streaming focused was no surprise. Streaming had been knocking on the door of this moment for half-a-decade and the pandemic's production challenges for linear TV broke that door wide open. But again, this was predictable.

The NHL secures a 3x increase in TV rights. And while the focus is on linear, streaming is what could be the biggest benefit of these deals by the end of it.

The NFL cashed in on network's desire to secure linear TV's future... and set up the peaceful transition to streaming.

ESPN's new deal with the NHL is an evolution in how Disney utilizes streaming services ESPN+ and Hulu.

NBC's move to sunset NBCSN wasn't about sports -- it was about keeping cable afloat as it pivots to streaming.

The NFL's 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.

Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out.

NBC's "The Voice" kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO's Inscape and iSpot.tv.

There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot.

According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans.

Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League?

The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year's playoffs.

Mobile video startup Quibi is having a good week, one month before its launch: it said it has raised another $750 million, and detailed news shows made for it by BBC, NBC and Telemundo.