SpringServe founder Joe Hirsch explains the gap in the CTV ad market that led to the company’s founding in the latest Thought Leaders Circle video.

Why SVOD services rolling out linear channels is a smart move and why the iSpot-Conviva deal is perfect for today’s hybrid ecosystem.

Amazon’s first regular-season production/’cast of an NFL game featured seemingly as many promotions of its own companies and products as those of anyone else. But that’s exactly why the NFL is embracing the tech giants likely to dominate the streaming future.

In the time since Queen Elizabeth II’s passing, social video views around her life, death and memorial have ballooned as audiences seek out information.

In this Innovator Spotlight from our new report on how streaming is changing political advertising, VIZIO’s Nyma Quidwai lays out the advantages TV OEMs can bring to the table.

Why Disney and Comcast desperately want Hulu and what happens next plus why the lack of carriage fees on streaming may be a bigger issue than many realize.

Just in time for the Fall Election Rush, TVREV’s new (free) report on political advertising explains how and why streaming is changing everything.

Data from Tubular Labs shows what Allbirds site visitors are watching on social video — which helps targeting and creator partnership decisions maximize ROI.

A quick look at HBO’s Emmys success relative to competitors like Netflix.

Samsung Ad’s Nick Barrionuevo explains why gamers are such a valuable audience for advertisers and offers some best practices on how to reach them.

84% of viewers use a second screen when watching TV. Are you reaching them on all devices?

In this Innovator Spotlight from our new report on political advertising, MadHive’s Joe Marino talks about the benefits of streaming for political ad campaigns. Download at link.

The U.S. Open was a roaring success for the sport — and TV advertisers this year.

Why data privacy is about to become even more important to TV advertisers and what a new Vizio survey tells us about cord cutting and the importance of the TV OS.

An expanded College Football Playoff could be one of the most lucrative rights deals on TV as networks are still scrambling to keep audiences watching.

In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power

TVREV’s Thought Leaders Circle members weigh in on why billions of political ad dollars are going to streaming this year.

Magnite CRO Sean Buckley on the relative advantages of OEM and media company-owned FASTs in this Innovator Spotlight video from the “FASTs Are The New Cable” report

Why we’re not surprised at the rapid growth of OEM FASTs and why Netflix hiring Peter Naylor sends a good signal to the ad community.

Disney is considering a new Amazon Prime-style subscription that would tie together its streaming video operations with its many other products, experiences, and services. Makes sense. But what took so long?