An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.

This week’s TVREV Hot List explores the looming impact of AI on TV, fresh momentum in measurement from Comscore, iSpot, and Tubular, and why smart monetization is key as CTV proves its growing value with massive March Madness reach.

People are increasingly using social media for how-tos and DIYs — including around food & drink, which used to be the domain of Food Network.

TVREV originals this week from analysts who tell it like it is.

TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.

Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.

All the originals in one place

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

A Stanley Cup Final between a Canadian team a non-traditional market puts the NHL’s questions (and opportunities) on TV front and center.

Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.

The biggest part of Neflix’s new rights deal with the WWE is how popular wrestling is on YouTube, and how that may be a huge boost to Netflix’s subscriber (and ad) base.

ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.

This week’s TVREV highlights, and more news across the industry.

The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.

As YouTube grows aspirations with the NFL, it’s also seeing shrinking video lengths elsewhere.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

Spider-Man’s popularity is booming, which spells great things for Sony, in particular.