Data from Tubular Labs shows how assumptions about Gucci’s shoppers may be false, as social video data points to a different consumer profile.

New data from Tubular Labs shows a 30% increase in beauty video views on YouTube over the last year.

Tubular Labs’ latest category infographics show gaming categories with room to grow, and what gaming audiences are shopping for on Walmart.

In the time since Queen Elizabeth II’s passing, social video views around her life, death and memorial have ballooned as audiences seek out information.

Data from Tubular Labs shows what Allbirds site visitors are watching on social video — which helps targeting and creator partnership decisions maximize ROI.

In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power

Is Microsoft cool enough for Netflix and the value of social video to explain new products.

Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.

Tubular’s expanded Consumer Insights capabilities give customers the ability to measure ad/content impact across the funnel.

TVREV’s weekly Data Dose looks at the Stranger Things premiere, top betting brands, NHL Social Commerce Trends and mobile email.

TVREV’s Weekly Data Dose gives you stats you can use from around the industry.

MLB clubs were faced with a challenge this offseason, when the lockout meant no posts about current players. So how’d they get around that to stay engaged with fans on social video?

TVREV Thought Leaders Circle members offer their advice to Netflix on how to approach its impending advertising business.

This week’s Data Dose dives into Disney+’s Turning Red blitz, pre-March Madness hoops hype, Squid Game data and more.

According to Tubular Labs, there is a direct correlation between what people watch, what they shop for, and what they buy. 

Short videos have grown views by nearly 1000x since January 2021, yet uploads haven’t risen by the same amount. Time for brands to jump in?

A new metric from Tubular Labs connects viewership of product videos online with Amazon purchases by those audiences in the next 30 days. Electronics purchases had a particularly high correlation, but more broadly, the metric will help publishers better pitch the value of their audiences.