Big budget TV image campaigns don’t seem to have much of an impact. Until your brand makes a misstep or is accused of one.

Madhive CEO Adam Helfgott in a Q&A about the need to integrate panel and ACR data for better measurement data.

Is Xumo why NBCU is shutting down free Peacock and why WBD was smart to sell off some of its library content to Roku and Tubi.

Tubular Labs data reveals what Beyoncé VEVO viewers are shopping for at Target… along with their penchant for oatmeal searches.

Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.

Here’s a snapshot of TV by the numbers for the week of Jan. 23-29, highlighting the most-watched shows and networks with data from Inscape.

Inscape data shows how NFL watch-time grew as the playoff field shrunk, culminating in a big Conference Championship Sunday on Jan. 29.

VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”

The DOJ is coming for Google and the IAB is coming for Apple. Plus why we’re still bullish on streaming RSN apps.

Super Bowl ads regularly feature music — but brands should avoid opting for newer hits to appeal to the widest group of viewers.

In this excerpt from our newest report, Mike Shields discusses why the FASTs have DTC brands so excited.

Alex Boras, Commercial Lead at Samsung’s DSP discusses the many advantages of programmatic buying on CTV.

Netflix and Apple have flexed their pocketbooks at the Sundance Film Festival this week, each picking up a hot title for around $20 million. But many competitors have done little so far in acquisitions, a bad sign for indie film, and a telling one for the growing gap between the richest services and everyone else.

Download this new report from Evan Shapiro and PCH that explores the coming wave of subscription churn

Zype CEO Ed Laczynski on how content owners can take advantage of the growing FAST landscape.

Why you’ve already forgotten about the FAST service YouTube launched in March 2022 and why SVOD services should be glad #PeakTV is finally over.

Key takeaways from this afternoon’s Netflix Q4 earnings call.

Data from Inscape shows the NFL’s dominance relative to the rest of TV from Jan. 14-16.

Tony Marlow kicks off our Innovator Spotlight series, interviews from our new report FASTs Are The New Cable, Part 2: Advertising.

The Eagles finished No. 1 in the NFC this year, but that wasn’t the only honor for Philadelphia — as social video data from Tubular Labs shows.