The Future Of Television. Dissected Daily.
Magnite’s Paige Bilins On The Lack Of Transparency In Streaming
In this video from our FAST report, Magnite’s Paige Bilins explains why lack of transparency is such an issue and how to solve for it.
VIZIO’s Platform Performs, Search and Discovery Remain An Issue
The wisdom of OEM’s venturing into FAST territory and the dangers of not fixing search and discovery on streaming.
LG’s Tony Marlow On Why Advertisers Are Choosing CTV Over Linear
LG Ads CMO Tony Marlow is featured in this video about why brands are increasingly making CTV the centerpiece of their TV advertising budget.
How the Rollout of the Euro Can Help Us Unify Our Video Teams, Unlock Savings and More.
AdTech & Agency veteran Joey Hyche shares with TVREV what the video ecosystem can learn from the rollout of the Euro to unlock teamwork, savings and new capabilities.
The OS Wars Heat Up, Big Brands Don’t Necessarily Want Granular CTV Targeting
TiVo fires the latest salvo in TV’s ongoing OS wars and a look at why digital style targeting on TV leaves big brands cold.
Mediaocean's Grant Parker On The Use Cases For Dynamic Creative Versioning
In this video, Mediaocean CRO Grant Parker explains dynamic creative versioning and why it’s so useful for achieving broad reach on CTV.
Do You Know How Your CTV Is Bought? Users, Households or Both, Oh My!
AdTech & Agency veteran Joey Hyche shares with TVREV how putting an identity framework at the core of CTV planning & buying can bring much needed clarity to the space.
Hot Takes: Why Is Ad-Supported TV Hot Again?
TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.
Likeability Matters
Big budget TV image campaigns don’t seem to have much of an impact. Until your brand makes a misstep or is accused of one.
Dynamic Creative Versioning Technology Can Take Streaming To The Next Level
Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.
How VIZIO Ads Uses Data To Help Clients Safely Achieve Reach and Frequency Goals
VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”
Excerpt: Some DTC Brands Will See The FASTs As An Ideal Marketing Vehicle
In this excerpt from our newest report, Mike Shields discusses why the FASTs have DTC brands so excited.
Netflix Q4 Earnings Call: 5 Quick Takes
Key takeaways from this afternoon’s Netflix Q4 earnings call.
CTV Needs Innovation And Not A Replication Of The Linear TV Ad Model
Bob Ivins on why CTV advertising can (and should) be more than just a 30 second spot.
CTV Takes Center Stage
Download this free report from Innovid on how CTV is being adopted worldwide and the best tactics for marketers to take advantage of those trends.
Both Linear And Streaming See Losses And Layoffs, Churn Picks Up
Can TV ever get past the loss of carriage and retrans fees, plus what to do about all that churn?
The Secret Behind Kids and Family TV Programming on CTV
TVREV’s Premium Special Report explains why Kids and Family TV is the best kept secret for advertisers in the CTV universe.
How Mediaocean’s Imposium Makes Personalization Possible
Mediaocean’s Ben Kartzman talks about the benefits of personalized ad creative and how Imposium is helping make that a reality.
Addressability At Scale Makes It Into “Next Year”
Industry legend Bob Ivins looks at why streaming is what finally made addressable happen.
The Return Of The Fail Whale, Is Roku Streaming’s Cassandra?
Twitter is facing more than just an advertiser exodus while Roku’s gloomy predictions may mask an even bigger problem.